Navigation Links
Health news stories on local television news broadcasts are too short, MU researcher says
Date:10/21/2013

COLUMBIA, Mo. Previous research has shown that the most popular way Americans get their health news is by watching local television broadcasts. Now, researchers at the University of Missouri School of Journalism have found that while local television news is the most common source of health news for Americans, most health news stories on local news broadcasts are only 30 seconds or less in length. Glen Cameron, the Maxine Wilson Gregory Chair in Journalism Research and professor of strategic communication at the MU School of Journalism, says this trend may lead to misunderstanding of important but complicated health news stories.

"This pattern of local health news reporting may be problematic because of the complex and rather technical nature of many health news stories," Cameron said. "For example, there is much medical jargon such as "pseudoephedrine," "dementia," or "cardiovascular arrest," involved with reporting health news; stories that are too short can leave viewers confused and inappropriately alarmed or complacent. In this sense, health news may need to be allocated more time to be truly beneficial to viewers."

Cameron also found that health news stories that dealt with advancements or treatments were mainly reported using gain-framed messages while stories about statistics and trends were mainly reported by loss-framed messages. Gain-framed messages communicate by giving positive reasons for avoiding a harmful behavior, while loss-framed messages focus on the negative consequences of continuing a harmful behavior. For example, a gain-framed story might report that non-smokers are less likely to have heart disease while a loss-framed story might report that smokers are much more likely to suffer from heart disease. Cameron says this is important because people tend to react more positively to gain-framed messages about living healthy lifestyles. This tendency is called "self-efficacy."

"One of the important things about health news stories is whether they provide specific directions and successfully encourage viewers to take healthy actions," Cameron said. "The more self-efficacy people have, the more control they believe they have over their behavior, which can lead to positive behavior change. Self-efficacy influences the effort a person puts forth to change behavior and to continue, despite barriers and setbacks that may pose challenges. Television health news should seek to build audiences' feelings of self-efficacy in order to promote positive health behaviors."

Cameron says one example is the H1N1, or Swine Flu, epidemic. Due to concerns about the flu outbreak, an increased number of gain-framed reports, including information on how to prevent catching H1N1, were successful in helping to lessen the impact of the outbreak.


'/>"/>

Contact: Nathan Hurst
hurstn@missouri.edu
573-882-6217
University of Missouri-Columbia
Source:Eurekalert

Related medicine news :

1. Allegheny Health Network’s LifeFlight Marks 35th Year
2. Natural Beauty Buys - Online Clearance of Australian Skincare from Lifetime Health Australia
3. Health Care Without Harm President Gary Cohen to Speak on “24 Hours of Reality” to Outline Health Sector’s Role in Reducing Health Threats from Carbon Pollution
4. Affordable Health Care Site Visitors Share Valuable Experiences in YouMeThink.com e-Health Communities
5. Morrison Healthcare to Participate in nutritionDay US
6. Gothenburg coordinates EU-project on reducing healthcare costs
7. URC leads new USAID project to improve Haitis health care system
8. ScribeAmerica Ranked Number Two in Modern Healthcare’s "Healthcare’s Hottest"
9. Integrative Nutrition Announces New Partnership with Maryland University of Integrative Health
10. Healthcare/Medical Simulation Market Worth $1.9 Billion by 2017 - New Report by MarketsandMarkets
11. Around The Corner Dental Health Spa: Popular Woodland Hills Dentist Reveals a Revolutionary Method to Insert Dental Implants
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/31/2016)... ... May 31, 2016 , ... Fire Door Solutions, headquartered ... the Fire Door Solutions’ team. Keith will serve Fire Door Solutions as ... re-labeling. He will be instrumental in developing educational curriculum and leading training ...
(Date:5/31/2016)... ... 31, 2016 , ... Throughout the day, adults often find themselves reaching for a cup of ... they could be reaching for instead is a cup of Matcha green tea. Matcha is ... This sacred tea is harvested from early June to mid-July, when the leaves are the ...
(Date:5/31/2016)... Atlanta, GA (PRWEB) , ... May 31, 2016 ... ... Contact Center Solutions , today announced it has been included by Gartner, ... 2016 report mentions a wide range of Contact Center Infrastructure technologies, some of ...
(Date:5/31/2016)... ... May 31, 2016 , ... ... Healthconnect’s (Healthconnect) regional health information exchange, which enables physicians at SJMC’s two hospital ... patients from other participating organizations in the exchange. SJMC’s membership in the health ...
(Date:5/31/2016)... (PRWEB) , ... May 31, 2016 , ... ... using a mix of advanced Artificial Intelligence (AI) and the latest in ... The medical center is integrating predictive analytic outputs directly into the clinical workflow. ...
Breaking Medicine News(10 mins):
(Date:5/30/2016)... , May 30, 2016 ... report "Healthcare Biometrics Market by Technology (Single-factor ... Multifactor, Multimodal), Application (Workforce Management), End User ... 2021", published by MarketsandMarkets, the market is ... 2021 from USD 1,182.6 Million by 2016, ...
(Date:5/30/2016)... 30, 2016 LifeScienceIndustryResearch.com adds ... research report with comprehensive information on the therapeutic ... at various stages, therapeutics assessment by drug target, ... and molecule type, along with latest updates, and ... key players involved in the therapeutic development for ...
(Date:5/27/2016)... , May 27, 2016 ... innovative biopharma company focused on the highly lucrative ... a substantial pipeline of potential first-in-class or best-in-class ... are in development with strategic partners. HCM,s profitable ... fast-growing domestic market. We expect progress of the ...
Breaking Medicine Technology: