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Health ingredients South America Summit Premieres Today
Date:6/15/2009

The world's most important event for the health ingredients industry arrives in Brazil

SAO PAULO, Brazil, June 15 /PRNewswire/ -- The leaders in the health ingredients industry have arrived in Brazil today for the Health ingredients South America (HiSA) Summit. Over the next two days, industry players will take full advantage of this opportunity to network, promote their products and services and most importantly, explore the opportunities in this dynamic emerging market.

The major players are heading south

Danone, DSM, BASF, Danisco, Doehler are among the international ingredients suppliers who will be exhibiting at the summit. The products on offer promise to improve almost every imaginable health issue from cardio-vascular health, to immune system functioning, from diabetes to joint health.

The growing demand for better-for-you (BFY) foods in South America has lead major multinationals to invest in new-product development, reformulation, and marketing strategies to enhance and promote the health benefits of their products. Retail sales of health and functional foods have doubled in the region since 2002 and this trend is expected to continue. Fuelled by manufacturing investment and an increasingly affluent consumer base, Euromonitor is forecasting further growth of 32% by 2012.

A changing market with growing potential

The involvement of the industry leaders is evolving the landscape of the health ingredients market, creating opportunities for companies involved in technology development, logistics, distribution and marketing. HiSA is the ideal forum to bring them all together.

The HiSA summit was developed to serve this high potential market and is the latest addition to the successful Food ingredients (Fi) series of food ingredients events around the world. The overwhelming interest in HiSA surpassed even the organizers exp
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SOURCE UBM International Media
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