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Health and Fashion - Dow Corning Predicts the Top Trends Driving Consumers to the Beauty Counters
Date:2/27/2008

ia-

Pacific region.(1)

The stakes to capture international growth are high. According to the research firm Euromonitor International, global cosmetics and toiletries sales grew by 5.5 percent in 2006-a five-year high-with 10.8 percent growth in China, 10.7 percent in both Latin America and Eastern Europe, 3.2 percent in Western Europe, and 3 percent in North America.

To help personal care product manufacturers develop products to fulfill the differing needs of consumers in these geographies, Dow Corning is developing new materials and formulations to allow for added customization.

"For personal care products companies to grow and develop in new geographies, they have to stay abreast of market trends and offer the right products that satisfy regional needs," said Scott. "Trends such as using natural ingredients in formulations and developing culturally-specific products are important to our customers and we're offering solutions to help them."

Dow Corning introduced new sun care formulations late 2007 to serve to companies in the sun care market.

(1) Beautynews.com

Note for editors

Information on new sun care formulations can be found at http://www.dowcorning.com/content/news/personal_pr_sun.aspx

Dow Corning (http://www.dowcorning.com ) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicon-based technology and innovation, offering more than 7,000 products and services Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning's annual sales are outside the United States
http://www.dowcorning.com


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SOURCE Dow Corning Corporation
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