Navigation Links
Health and Fashion - Dow Corning Predicts the Top Trends Driving Consumers to the Beauty Counters

MIDLAND, Mich., Feb. 27 /PRNewswire/ -- Rising concerns about potential skin damage are fuelling an increase in sales of sun care products among health-conscious American women who still want a sun-kissed look. But across the globe, whitening products are flying off the shelves as Chinese and Japanese consumers seek the "must have" fair-skinned look.

(Photo: )

Both trends represent significant growth opportunities for companies supplying the manufacturers in the thriving personal care market. Those who best understand the different trends in various parts of the world and customize their products to reflect variations in culture, gender and even climates, will be more likely to succeed, says Scott Fuson, executive director for Life Sciences at Dow Corning.

Dow Corning provides performance-enhancing materials that give beauty and personal care products unique features and attributes.

Scott predicts that emerging trends will gain greater hold over the next few years, including.

-- Significant growth in demand for sun care products because of

heightened consumer awareness of the dangers of unprotected tanning.

-- Greater emphasis on grooming products designed specifically for men -

already a booming sector in countries such as India.

-- A rise in next-generation anti-aging skin care products that rival

surgical results.

-- Time-pressed consumers who will demand even more products with

multifunctional benefits, such as sunscreens with moisturizing

benefits and shampoos blended with conditioners.

-- Status conscious new consumers in emerging geographies who want the

fair-skinned look. In 2005 alone, more than 60 new skin-whitening

products were launched in supermarkets or pharmacies across the Asia-

Pacific region.(1)

The stakes to capture international growth are high. According to the research firm Euromonitor International, global cosmetics and toiletries sales grew by 5.5 percent in 2006-a five-year high-with 10.8 percent growth in China, 10.7 percent in both Latin America and Eastern Europe, 3.2 percent in Western Europe, and 3 percent in North America.

To help personal care product manufacturers develop products to fulfill the differing needs of consumers in these geographies, Dow Corning is developing new materials and formulations to allow for added customization.

"For personal care products companies to grow and develop in new geographies, they have to stay abreast of market trends and offer the right products that satisfy regional needs," said Scott. "Trends such as using natural ingredients in formulations and developing culturally-specific products are important to our customers and we're offering solutions to help them."

Dow Corning introduced new sun care formulations late 2007 to serve to companies in the sun care market.


Note for editors

Information on new sun care formulations can be found at

Dow Corning ( ) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicon-based technology and innovation, offering more than 7,000 products and services Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning's annual sales are outside the United States

SOURCE Dow Corning Corporation
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Abaxis, Inc. to Present at the Susquehanna Financial Groups Second Annual SIGnificant Options in Healthcare Conference
2. Democratic Candidates Miss Key Health Issue in Debate
3. New Health & Safety Institute Creates Extensive, Centralized Resource for Emergency Care Training
4. From detainee facility to health advocacy center: A new role for Guantanamo?
5. HealthpointCapital, LLC Appoints Stephen H. Hochschuler, M.D. as Clinical Advisor
6. QED International Associates Announces Changes to the HealthShares(TM) GI/Gender Health Index
7. Effective Healthy Eating and Physical Activity Initiatives Can Reduce Health Disparities
8. AUDIO from Medialink and Kelloggs: A Healthy Beginning Every Day
9. Idenix Pharmaceuticals to Present at the SIGnificant Investment Options in Healthcare Conference
10. AMN Healthcare Reports Fourth Quarter and Year End 2007 Results; Provides Full Year 2008 Guidance
11. Nebraskas New Smoke-Free Law is Historic Win for Health
Post Your Comments:
(Date:6/27/2016)... ... June 27, 2016 , ... The ... OSHA Training Institute Education Center headquartered in Northern California, has issued an important ... heat at their worksites. Employers with workers exposed to high temperatures should ...
(Date:6/27/2016)... ... June 27, 2016 , ... "FCPX editors can now reveal their media with ... X," said Christina Austin - CEO of Pixel Film Studios. , ProSlice Color ... users can now reveal the media of their split screens with growing colorful ...
(Date:6/27/2016)... (PRWEB) , ... June 27, 2016 , ... ... for mental health professionals, announced today its affiliation with Tennessee Counseling Association. ... solutions to the network of the Tennessee Counseling Association, adding exclusive benefits and ...
(Date:6/27/2016)... ... June 27, 2016 , ... ePAY ... partnership with Connance, a healthcare industry leader providing predictive analytics to optimize ... combine to provide health systems, hospitals and ambulatory surgical centers with dramatic ...
(Date:6/27/2016)... ... 2016 , ... A revolution is underway. Brooklyn-based company, ... for the millions of people who require these medical transport services annually. ... the use of technology. Now, SmartEMS has put forth an industry-changing app that ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... 2016 One of Australia,s successful ... of a new biotechnology company, Noxopharm Limited [ABN 50 608 966 ... and to list on the ASX. Noxopharm is a ... enter a Phase 1 clinical study later this year. ... of the biggest problems facing cancer patients - the ability of ...
(Date:6/26/2016)... DUBLIN , June 27, 2016 Jazz ... the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act ... proposed acquisition of Celator Pharmaceuticals, Inc. ("Celator"; Nasdaq: ... 11:59 p.m. (Eastern Daylight Time). As previously ... entered into a definitive merger agreement under which Jazz ...
(Date:6/26/2016)... June 27, 2016  VMS Rehab Systems, Inc. ( ... take whatever measures required to build a strong and ... is currently listed on the OTC Markets-pink current trading ... and CEO, "We are seeing an anomaly in market ... not only by the Company, but shareholders and market ...
Breaking Medicine Technology: