Navigation Links
Health and Fashion - Dow Corning Predicts the Top Trends Driving Consumers to the Beauty Counters
Date:2/27/2008

MIDLAND, Mich., Feb. 27 /PRNewswire/ -- Rising concerns about potential skin damage are fuelling an increase in sales of sun care products among health-conscious American women who still want a sun-kissed look. But across the globe, whitening products are flying off the shelves as Chinese and Japanese consumers seek the "must have" fair-skinned look.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080227/CLW061 )

Both trends represent significant growth opportunities for companies supplying the manufacturers in the thriving personal care market. Those who best understand the different trends in various parts of the world and customize their products to reflect variations in culture, gender and even climates, will be more likely to succeed, says Scott Fuson, executive director for Life Sciences at Dow Corning.

Dow Corning provides performance-enhancing materials that give beauty and personal care products unique features and attributes.

Scott predicts that emerging trends will gain greater hold over the next few years, including.

-- Significant growth in demand for sun care products because of

heightened consumer awareness of the dangers of unprotected tanning.

-- Greater emphasis on grooming products designed specifically for men -

already a booming sector in countries such as India.

-- A rise in next-generation anti-aging skin care products that rival

surgical results.

-- Time-pressed consumers who will demand even more products with

multifunctional benefits, such as sunscreens with moisturizing

benefits and shampoos blended with conditioners.

-- Status conscious new consumers in emerging geographies who want the

fair-skinned look. In 2005 alone, more than 60 new skin-whitening

products were launched in supermarkets or pharmacies across the Asia-

Pacific region.(1)

The stakes to capture international growth are high. According to the research firm Euromonitor International, global cosmetics and toiletries sales grew by 5.5 percent in 2006-a five-year high-with 10.8 percent growth in China, 10.7 percent in both Latin America and Eastern Europe, 3.2 percent in Western Europe, and 3 percent in North America.

To help personal care product manufacturers develop products to fulfill the differing needs of consumers in these geographies, Dow Corning is developing new materials and formulations to allow for added customization.

"For personal care products companies to grow and develop in new geographies, they have to stay abreast of market trends and offer the right products that satisfy regional needs," said Scott. "Trends such as using natural ingredients in formulations and developing culturally-specific products are important to our customers and we're offering solutions to help them."

Dow Corning introduced new sun care formulations late 2007 to serve to companies in the sun care market.

(1) Beautynews.com

Note for editors

Information on new sun care formulations can be found at http://www.dowcorning.com/content/news/personal_pr_sun.aspx

Dow Corning (http://www.dowcorning.com ) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicon-based technology and innovation, offering more than 7,000 products and services Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning's annual sales are outside the United States
http://www.dowcorning.com


'/>"/>
SOURCE Dow Corning Corporation
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Abaxis, Inc. to Present at the Susquehanna Financial Groups Second Annual SIGnificant Options in Healthcare Conference
2. Democratic Candidates Miss Key Health Issue in Debate
3. New Health & Safety Institute Creates Extensive, Centralized Resource for Emergency Care Training
4. From detainee facility to health advocacy center: A new role for Guantanamo?
5. HealthpointCapital, LLC Appoints Stephen H. Hochschuler, M.D. as Clinical Advisor
6. QED International Associates Announces Changes to the HealthShares(TM) GI/Gender Health Index
7. Effective Healthy Eating and Physical Activity Initiatives Can Reduce Health Disparities
8. AUDIO from Medialink and Kelloggs: A Healthy Beginning Every Day
9. Idenix Pharmaceuticals to Present at the SIGnificant Investment Options in Healthcare Conference
10. AMN Healthcare Reports Fourth Quarter and Year End 2007 Results; Provides Full Year 2008 Guidance
11. Nebraskas New Smoke-Free Law is Historic Win for Health
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/21/2017)... Long Grove, Ill. (PRWEB) , ... July 21, 2017 , ... ... Air & Fabric Liquid eco-friendly odor-control solution for colleges and universities at the ... to safely and effectively eliminate severe cannabis and tobacco smoke odors without the use ...
(Date:7/21/2017)... Norwalk, Connecticut (PRWEB) , ... July 21, 2017 , ... ... data from HealthCareMandA.com . The number of hospital acquisitions rose to 23 in ... quarter of 2017, and up 15% from the 20 announced deals in the year-ago ...
(Date:7/21/2017)... ... July 21, 2017 , ... The Margarian Law Firm has filed a ... ginger ale for allegedly containing no ginger. Dr. Pepper produces the “Canada Dry” brand ... Gegham Margaryan alleges Canada Dry Ginger Ale claims on its bottle that it is ...
(Date:7/21/2017)... ... July 21, 2017 , ... ... a $5,000 grant from the C. R. Bard Foundation, Inc. to ... Somerset Hills , a service available through the nonprofit home care agency. Using ...
(Date:7/21/2017)... ... ... “Kids aren't born knowing how to regulate their emotions any more than ... St. Louis-based positive education company Generation Mindful. To help with that daunting task, she ... , The kit uses colorful, engaging and educational illustrations and games to teach children ...
Breaking Medicine News(10 mins):
(Date:7/12/2017)... CarpalAID is a revolutionary new product that relieves painful carpal tunnel ... syndrome affects more than 8 million people a year. Women suffer ... common methods of treating CTS are painful surgery, the use of ... ... is a clear patch worn on the palm of the hand. ...
(Date:7/11/2017)... July 11, 2017  The global market for liquid ... approximately $394.1 million in 2016.  Although in early stages, ... growth, in particular as a result of the gradual ... the recent introduction of a significant number of new ... testing of tumor biomarkers to guide treatment decisions. ...
(Date:7/10/2017)... 2017  US medical equipment and supply demand is ... Medical Equipment & Supplies: United States ... Continued increases in demand for medical services – driven ... and supported by gains in disposable personal income – ... product introductions will also drive sales as providers and ...
Breaking Medicine Technology: