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Health Organizations Join Forces Around Quit-Smoking Help
Date:9/25/2007

Physician Associates (FPA). "We're always working to help people keep themselves healthy and we're hopeful more people will be reached through this program."

Results from a 22-month pilot program -- funded by Blue Cross and involving all the Call it Quits collaboration participants -- demonstrated both the feasibility and the positive impact of this referral method. Fifty FPA clinics participated in the pilot program. FPA includes independent and Fairview-owned primary and specialty care clinics across the metro. Those clinics generated more than 3,000 referrals to stop-smoking coaching and resulted in a 27 percent enrollment rate.

"The pilot program showed that this is a very successful strategy to proactively connect members with the services they need to stop smoking," said Marc Manley, M.D., vice president and medical director for population health at Blue Cross. "Anytime you can remove barriers and improve the process, it's a win-win situation for the patient."

"We're thrilled to be a part of this collaboration and delighted that groups like the Minnesota Medical Association are supporting the effort by helping us get the word out to physicians," said David Willoughby, chief executive officer, ClearWay Minnesota(SM). "When physicians encourage their patients to stop smoking and offer assistance, people pay attention. We believe making it easier for them to make referrals to quit-programs will help many more smokers quit successfully."

To learn more about Call it Quits, the Minnesota Clinic Fax Referral Program or about how to stop smoking, call 651.662.4054 or visit http://www.preventionminnesota.com and click on the Call It Quits icon on the home page.


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SOURCE Blue Cross and Blue Shield of Minnesota
Copyright©2007 PR Newswire.
All rights reserved

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