Health Insurers to Make Major Investment in Primary Care, Patients and Physicians ...(s criteria. An independent consultant wi...),Health

Rochester-area primary care physicians will receive invitation letters by mail, and can attend an information session or contact Excellus BCBS or MVP Health Care/Preferred Care for an application. Applications are due by April 30.

Throughout the three-year initiative, officials will review those interventions that drive improved patient and physician satisfaction, improved quality of care and decreased overall cost of care. The goal is to share successful attributes of the medical home initiative with all primary care physicians.

For more information, physicians should call Excellus BCBS at (585) 339-7705 or MVP Health Care/Preferred Care at (585) 327-2329.

Excellus BlueCross BlueShield, a nonprofit independent licensee of the BlueCross BlueShield Association, is part of a family of companies that finances and delivers vital health care services to 1.8 million people across upstate New York. Excellus BlueCross BlueShield provides access to high-quality, affordable health coverage, including valuable health-related resources that our members use every day, such as cost-saving prescription drug discounts and wellness tracking tools in our Step Up program. To learn more, visit http://www.excellusbcbs.com.

Preferred Care (an MVP Health Care company) is a not-for-profit health insurer. MVP is based in Schenectady, N.Y. Through its operating subsidiaries, it provides fully-insured and self-funded employer health benefits plans, dental insurance and ancillary products, such as flexible spending accounts to 740,000 subscribers in New York State, Vermont, and New Hampshire, including 320,000 Preferred Care members in
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