Health Insurance Provider Sites Attract Fewer U.S. Visitors as Unemployment... (and AssurantHealth.com (up 254 percent t...)

Health Insurance Provider Sites Attract Fewer U.S. Visitors as Unemployment Increases

Date:8/11/2009

and AssurantHealth.com (up 254 percent to 253,000 visitors), each of which offer information about insurance to those who may be seeking coverage.

    Health Insurance Sites
    June 2009 vs. June 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore Media Metrix
                                              Total Unique Visitors (000)
                                           Jun-2008     Jun-2009    % Change
    Total Internet : Total Audience         189,873      193,896           2
    UnitedHealth Group                        4,510        3,198         -29
    Aetna Inc.                                2,146        1,890         -12
    WellPoint, Inc.                           1,780        1,586         -11
    Kaiser Permanente                         1,560        1,578           1
    Cigna.com                                 1,172          944         -19
    eHealthInsurance.com                        842          930          10
    USInsuranceOnline.com                       386          844         119
    AssurantHealth.com                           72          253         254

Health Insurance Searches on the Rise

The number of people searching health insurance issues has also been increasing during the past year. In June, more than 67,000 people searched for information related to COBRA coverage, the temporary coverage offered to those who have recently transitioned from their jobs, representing a 176-percent gain versus year ago. The number of people searching for affordable health insurance (up 41 percent), applying for Medicaid (up 104 percent) and health insurance quotes (up 45 percent) also increased substantially in the past year.

    Growth in Selected Health Insurance Search Terms*
    June 2009 vs. June 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore Marketer
                                    
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SOURCE  comScore, Inc.
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Health Insurance Provider Sites Attract Fewer U.S. Visitors as Unemployment...(and AssurantHealth.com (up 254 percent t...),Health