RESTON, Va., Aug. 11 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a study of the online health insurance industry, which showed the effects of increasing U.S. unemployment on online consumer activity. While the number of visitors to health insurance provider sites has seen substantial declines, there has been a corresponding increase in the number of searches related to obtaining health coverage during the past year.
"With U.S. unemployment approaching 10 percent according to the most recent Department of Labor data, the millions of Americans without health care coverage or with inadequate coverage are looking online for information and assistance," said Kevin Levitt, comScore vice president. "In light of the recent health care debate in Congress, it's especially important right now to understand which Americans are being affected, how they're being affected, and where they're turning for help."
Health Insurer Sites Decline, Info Sites on the Rise
The number of visitors to major health insurance provider Web sites has declined during the past year as a result of the increase in U.S. unemployment. UnitedHealth Group saw visitation decline 29 percent during the past year to 3.2 million visitors in June. The number of visitors to Aetna Inc. (down 12 percent to 1.9 million), WellPoint, Inc. (down 11 percent to 1.6 million), and CIGNA.com (down 19 percent to 944,000) also decreased.
Visitor gains were experienced by eHealthInsurance.com (up 10 percent to 930,000 visitors), USInsuranceOnline.com (up 119 percent to 844,000 visitors)
|SOURCE comScore, Inc.|
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