Navigation Links
Health Insurance Provider Sites Attract Fewer U.S. Visitors as Unemployment Increases
Date:8/11/2009

RESTON, Va., Aug. 11 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a study of the online health insurance industry, which showed the effects of increasing U.S. unemployment on online consumer activity. While the number of visitors to health insurance provider sites has seen substantial declines, there has been a corresponding increase in the number of searches related to obtaining health coverage during the past year.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

"With U.S. unemployment approaching 10 percent according to the most recent Department of Labor data, the millions of Americans without health care coverage or with inadequate coverage are looking online for information and assistance," said Kevin Levitt, comScore vice president. "In light of the recent health care debate in Congress, it's especially important right now to understand which Americans are being affected, how they're being affected, and where they're turning for help."

Health Insurer Sites Decline, Info Sites on the Rise

The number of visitors to major health insurance provider Web sites has declined during the past year as a result of the increase in U.S. unemployment. UnitedHealth Group saw visitation decline 29 percent during the past year to 3.2 million visitors in June. The number of visitors to Aetna Inc. (down 12 percent to 1.9 million), WellPoint, Inc. (down 11 percent to 1.6 million), and CIGNA.com (down 19 percent to 944,000) also decreased.

Visitor gains were experienced by eHealthInsurance.com (up 10 percent to 930,000 visitors), USInsuranceOnline.com (up 119 percent to 844,000 visitors) and AssurantHealth.com (up 254 percent to 253,000 visitors), each of which offer information about insurance to those who may be seeking coverage.

    Health Insurance Sites
    June 2009 vs. June 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore Media Metrix
                                              Total Unique Visitors (000)
                                           Jun-2008     Jun-2009    % Change
    Total Internet : Total Audience         189,873      193,896           2
    UnitedHealth Group                        4,510        3,198         -29
    Aetna Inc.                                2,146        1,890         -12
    WellPoint, Inc.                           1,780        1,586         -11
    Kaiser Permanente                         1,560        1,578           1
    Cigna.com                                 1,172          944         -19
    eHealthInsurance.com                        842          930          10
    USInsuranceOnline.com                       386          844         119
    AssurantHealth.com                           72          253         254

Health Insurance Searches on the Rise

The number of people searching health insurance issues has also been increasing during the past year. In June, more than 67,000 people searched for information related to COBRA coverage, the temporary coverage offered to those who have recently transitioned from their jobs, representing a 176-percent gain versus year ago. The number of people searching for affordable health insurance (up 41 percent), applying for Medicaid (up 104 percent) and health insurance quotes (up 45 percent) also increased substantially in the past year.

    Growth in Selected Health Insurance Search Terms*
    June 2009 vs. June 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore Marketer
                                                    Unique Searchers
    Search Term                             Jun-08      Jun-09      % Change
    COBRA                                   24,292      67,157          176%
    Affordable Health Insurance             38,833      54,919           41%
    Apply for Medicaid                      20,952      42,668          104%
    Health Insurance Quotes                 28,253      40,834           45%

    *Terms include broad matches of selected search terms and different
     derivations of included words

"Many Americans have an urgent need for health coverage right now, and it's important for providers to be in front of consumers online where they are seeking out that information," added Levitt.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Follow Us on Twitter

twitter.com/comScore

twitter.com/m_abraham

twitter.com/gfulgoni


'/>"/>
SOURCE comScore, Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Penn study finds pro-death proteins required to regulate healthy immune function
2. UCLA researchers identify markers that may predict diabetes in still-healthy people
3. Air pollution linked to cardiovascular risk indices in healthy young adults
4. More proof needed of safety and quality of electronic personal health records
5. Health care incentive model offers collaborative approach
6. Loneliness is bad for your health
7. Mailman School of Public Health study examines link between racial discrimination and substance use
8. Green Tea May Brew Up Healthier Skin
9. For Health Info, Women Often Turn to the Web
10. Record Number of Americans Lack Health Insurance
11. U.S. Research Funding Continues to Flatten as U.S. Health Costs Climb - in August 31 Science
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/2/2016)... ... December 02, 2016 , ... Center for Autism and ... of those affected by autism spectrum disorder (ASD) and other developmental disabilities. The group, ... will give parents and other caregivers the opportunity to share stories and advice, seek ...
(Date:12/2/2016)... ... 02, 2016 , ... U.S. Surgeon General, Dr. Vivek Murthy, graces the cover ... he was inspired to practice medicine at an early age by his father, who ... making diagnoses and prescribing medicine,” he states. “It is about building relationships with people; ...
(Date:12/2/2016)... (PRWEB) , ... December 02, 2016 , ... ... inspirational interview of two ostomy patients, standing as living proof that attitude and ... from digestive diseases and issues that spike around the holidays. This campaign will ...
(Date:12/2/2016)... (PRWEB) , ... December 02, 2016 , ... More than ... and while 84 percent of parents report speaking with their child about sex related ... sexually transmitted diseases. , Mediaplanet is proud to announce the launch of its second ...
(Date:12/2/2016)... ... 2016 , ... CloudLIMS.com, a class-leading provider of Laboratory Management ... Lite helps biobanks, clinical, research and testing laboratories keep track of their biospecimens, ... is a faster and a more efficient product, allowing batch processing of data, ...
Breaking Medicine News(10 mins):
(Date:12/2/2016)... in the ECG Cables And ECG Leadwires Market owing to ... devices. On the other hand, the Asia-Pacific ... rate during the forecast period. The market players ... plc ( Ireland ), Koninklijke Philips N.V. ( ... ( China ), held major share of the ...
(Date:12/2/2016)... Quantum Radiology,s Mobile Breast Center (QR MBC) ... to women at the workplace, thereby maximizing convenience and ... Air Lines and SunTrust Bank, and community health groups ... wellness initiatives. "I think it,s a great ... to have a mammogram without taking a large amount ...
(Date:12/2/2016)... , Dec. 2, 2016  Eli Lilly and Company ... guidance for 2017 and provide updated financial guidance for ... conduct a conference call on that day with the ... financial guidance. The conference call will begin ... public can access a live webcast of the conference ...
Breaking Medicine Technology: