Navigation Links
Health Consumers Look to Pharma Companies for Prescription Cost Assistance
Date:11/24/2008

New v-Fluence Interactive study shows patients turning to the programs pharmaceutical companies offer to help pay for their prescriptions

St. Louis, MO (PRWEB) November 23, 2008 -- As more patients seek ways to address the rising cost of medications, some are turning to the programs pharmaceutical companies offer to help pay for their prescriptions, a new study from v-Fluence Interactive shows.

"We've seen a marked increase in searches for 'patient' and 'prescription' assistance programs in our research," says Jay Byrne, v-Fluence president. "In some cases, this increased search interest connects directly to the patient assistance programs certain pharma companies have launched in recent years to address affordability issues. However, some company efforts are not easily found when consumers conduct these searches."

Consumer interest in pharma patient assistance programs is likely to grow as recent media reports and polling suggest economic pressures are making it more difficult for consumers to pay for their medications. "The big challenge for pharmaceutical companies will be ensuring that their online patient assistance-oriented content is well positioned to capture this interest," Byrne says. "The Web is increasingly the place where consumers and patients look first and most often for this type of information."

The v-Fluence study examined how often consumers use 260 different search terms relating to prescription medications and their costs between October 2007 and last month. Findings include:

  • Search interest in the "Merck Patient Assistance Program" is the highest among all pharma company programs, followed by "Abbott Patient Assistance Program." (See Chart 1 below for a company-by-company breakdown);
  • Among the pharma company-specific programs, some have seen big gains in search interest. They include the "Sanofi Aventis Patient Assistance" (a 380 percent increase), "Astrazeneca Patient Assistance Program" (300 percent increase), "Novo Nordisk Patient Assistance" (122 percent) and "Takeda Patient Assistance Program" (104 percent increase);
  • Search interest for the pharma company-sponsored "Partnership for Prescription Assistance" coalition, a group formed in 2005 to address affordability issues, has waned in the past year (a 38 percent decline). Still, this term remains the most frequently searched term in the v-Fluence study;
  • Overall search interest for "discount drug mart" and "discount prescription drugs" remains strong, growing by double-digit percentages in the past year (14 percent and 30 percent, respectively). While the v-Fluence findings don't discern search intent, it's a fair assumption that these consumers are looking to purchase medications, Byrne says

"Our findings reflect the fact that pharma companies have increasingly been including 'patient assistance' language in their offline advertising--and that some have been more successful than others at nestling their message in consumers' minds," Byrne says.

Background on v-Fluence's research methodology: v-Fluence's research team analyzed the year-to-year volume of more than 260 "prescription affordability"-related search terms, using a sampling from various major search engines and proprietary tools to weed out irrelevant terms and index comparative volumes.

About v-Fluence Interactive: With locations in St. Louis, San Diego, Chicago and Washington, DC, v-Fluence is a leading provider of Internet marketing and online issues management tools and services. v-Fluence, recognized as one of the fastest-growing privately held companies by INC magazine the past two consecutive years, provides major brands and organizations in key food, health, energy and other market sectors the online analytics, counsel and engagement support they require to be measurably successful on the Web, in blogs and beyond.

###

Read the full story at http://www.prweb.com/releases/reports_polling/blogs_and_beyond/prweb1654494.htm


'/>"/>
Source: PRWeb
Copyright©2008 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Wide-Ranging Study of National News Reveals Health News Comprises Less Than Four Percent of All Coverage
2. Society of Insurance Research and Fletcher/CSI Create First Forum for Research Professionals in the Health Insurance Industry
3. Substitutions Make Holiday Fare Healthier
4. Med-Emerg International Inc. obtains interim court order for plan of arrangement with AIM Health Group Inc.
5. BlueChoice HealthPlan Ranks in Top Third of Americas Best Health Plans
6. McCann Healthcare Worldwide Agencies Again Win Most Awards at RX Club Show 2008
7. 17th Annual Congress on Womens Health Convenes March 27-29, 2009 in Williamsburg, VA
8. Symmetry Medical to Present at 20th Annual Piper Jaffray Healthcare Conference
9. Cyberonics to Present at Piper Jaffray 20th Annual Health Care Conference
10. Four of Molecular Medicine's Thought Leaders will Keynote at Cambridge Healthtech Institute's Molecular Medicine Tri-Conference
11. MediConnect Participates in 2008 National Health Summit
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Health Consumers Look to Pharma Companies for Prescription Cost Assistance 
(Date:3/29/2017)... ... March 29, 2017 , ... ... squash, announced it has enlisted New York City-based sports and entertainment marketing firm ... and procure sponsorship opportunities for the Professional Squash Association (PSA), which includes first-time ...
(Date:3/29/2017)... ... March 30, 2017 , ... Grass pollen is the main cause of hay fever ... stuff. The season for grass pollen runs from May to July each year; with the ... victim to do? HayMax™ allergen barrier balms ( http://www.haymax.us ) provide an effective defense against ...
(Date:3/29/2017)... ... March 30, 2017 , ... Youth Futures International (YFI) premiered ... feedback from high school and college students who have participated in the program every ... and YFI is now accepting applications for enrollment. Visit http://www.ghana.yfiexperience.org to ...
(Date:3/29/2017)... ... March 30, 2017 , ... Sports Brand EXOUS Bodygear ... which retails normally at $29.97; for the remaining days of March, the price will ... reduced to a special price of just $10 (regular retail price $19.97). , The ...
(Date:3/29/2017)... , ... March 29, 2017 , ... ... Hours at a Walgreens store in Mississippi. AngioGenesis Labs, makers of HeartBoost, BrainBest ... in two southeastern states. Ingredients in HeartBoost, an over the counter heart healthy ...
Breaking Medicine News(10 mins):
(Date:3/30/2017)... Revenue Prospects by Product Type (Metered Dose Inhalers, Dry ... Respiratory Inhalers - our new study reveals trends, R&D progress, ... If you are involved in this sector you must read this ... revenues streams to 2027, assessing data, trends, opportunities and business prospects ... Discover how ...
(Date:3/29/2017)... NEW YORK , March 29, 2017 ... infection and promote healing of the wound. The industry ... devices and products for the treatment of wounds caused ... that occur due to diseases such as diabetes, skin ... Europe was the largest ...
(Date:3/29/2017)... , March 29, 2017  BioSpecifics Technologies Corp. ... continues to develop collagenase based-therapies with a first ... marketed as XIAFLEX ®  in the U.S. and ... present a corporate overview at the upcoming 16 ... April 5, 2017 at 8:00 a.m. ET in ...
Breaking Medicine Technology: