Navigation Links
Health Consumers Look to Pharma Companies for Prescription Cost Assistance
Date:11/24/2008

New v-Fluence Interactive study shows patients turning to the programs pharmaceutical companies offer to help pay for their prescriptions

St. Louis, MO (PRWEB) November 23, 2008 -- As more patients seek ways to address the rising cost of medications, some are turning to the programs pharmaceutical companies offer to help pay for their prescriptions, a new study from v-Fluence Interactive shows.

"We've seen a marked increase in searches for 'patient' and 'prescription' assistance programs in our research," says Jay Byrne, v-Fluence president. "In some cases, this increased search interest connects directly to the patient assistance programs certain pharma companies have launched in recent years to address affordability issues. However, some company efforts are not easily found when consumers conduct these searches."

Consumer interest in pharma patient assistance programs is likely to grow as recent media reports and polling suggest economic pressures are making it more difficult for consumers to pay for their medications. "The big challenge for pharmaceutical companies will be ensuring that their online patient assistance-oriented content is well positioned to capture this interest," Byrne says. "The Web is increasingly the place where consumers and patients look first and most often for this type of information."

The v-Fluence study examined how often consumers use 260 different search terms relating to prescription medications and their costs between October 2007 and last month. Findings include:

  • Search interest in the "Merck Patient Assistance Program" is the highest among all pharma company programs, followed by "Abbott Patient Assistance Program." (See Chart 1 below for a company-by-company breakdown);
  • Among the pharma company-specific programs, some have seen big gains in search interest. They include the "Sanofi Aventis Patient Assistance" (a 380 percent increase), "Astrazeneca Patient Assistance Program" (300 percent increase), "Novo Nordisk Patient Assistance" (122 percent) and "Takeda Patient Assistance Program" (104 percent increase);
  • Search interest for the pharma company-sponsored "Partnership for Prescription Assistance" coalition, a group formed in 2005 to address affordability issues, has waned in the past year (a 38 percent decline). Still, this term remains the most frequently searched term in the v-Fluence study;
  • Overall search interest for "discount drug mart" and "discount prescription drugs" remains strong, growing by double-digit percentages in the past year (14 percent and 30 percent, respectively). While the v-Fluence findings don't discern search intent, it's a fair assumption that these consumers are looking to purchase medications, Byrne says

"Our findings reflect the fact that pharma companies have increasingly been including 'patient assistance' language in their offline advertising--and that some have been more successful than others at nestling their message in consumers' minds," Byrne says.

Background on v-Fluence's research methodology: v-Fluence's research team analyzed the year-to-year volume of more than 260 "prescription affordability"-related search terms, using a sampling from various major search engines and proprietary tools to weed out irrelevant terms and index comparative volumes.

About v-Fluence Interactive: With locations in St. Louis, San Diego, Chicago and Washington, DC, v-Fluence is a leading provider of Internet marketing and online issues management tools and services. v-Fluence, recognized as one of the fastest-growing privately held companies by INC magazine the past two consecutive years, provides major brands and organizations in key food, health, energy and other market sectors the online analytics, counsel and engagement support they require to be measurably successful on the Web, in blogs and beyond.

###

Read the full story at http://www.prweb.com/releases/reports_polling/blogs_and_beyond/prweb1654494.htm


'/>"/>
Source: PRWeb
Copyright©2008 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Wide-Ranging Study of National News Reveals Health News Comprises Less Than Four Percent of All Coverage
2. Society of Insurance Research and Fletcher/CSI Create First Forum for Research Professionals in the Health Insurance Industry
3. Substitutions Make Holiday Fare Healthier
4. Med-Emerg International Inc. obtains interim court order for plan of arrangement with AIM Health Group Inc.
5. BlueChoice HealthPlan Ranks in Top Third of Americas Best Health Plans
6. McCann Healthcare Worldwide Agencies Again Win Most Awards at RX Club Show 2008
7. 17th Annual Congress on Womens Health Convenes March 27-29, 2009 in Williamsburg, VA
8. Symmetry Medical to Present at 20th Annual Piper Jaffray Healthcare Conference
9. Cyberonics to Present at Piper Jaffray 20th Annual Health Care Conference
10. Four of Molecular Medicine's Thought Leaders will Keynote at Cambridge Healthtech Institute's Molecular Medicine Tri-Conference
11. MediConnect Participates in 2008 National Health Summit
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Health Consumers Look to Pharma Companies for Prescription Cost Assistance 
(Date:6/26/2016)... Birmingham, Lake Orion, Clarkston, Michigan (PRWEB) , ... ... ... their direction with respect to fertility once they have been diagnosed with endometriosis. ... for tolerable intercourse but they also require a comprehensive approach that can help ...
(Date:6/25/2016)... Aliso Viejo, California (PRWEB) , ... June 25, 2016 , ... ... preset to fit their specific project," said Christina Austin - CEO of Pixel Film ... all fully customizable and all within Final Cut Pro X . Simply select ...
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... On Friday, ... presented a Bronze Wellness at Work award to iHire in recognition of their exemplary ... part of the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI ...
(Date:6/24/2016)... ... ... June 19, 2016 is World Sickle Cell Observance Day. In an effort to ... treatments, Serenity Recovery Center of Marne, Michigan, has issued a pain management ... (SCD) is a disorder of the red blood cells, which can cause episodes of ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has extensive experience with all areas ... , AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is a revolutionary adjunct ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... June 23, 2016 Capricor ... ), a biotechnology company focused on the discovery, ... that patient enrollment in its ongoing randomized HOPE-Duchenne ... exceeded 50% of its 24-patient target. Capricor expects ... third quarter of 2016, and to report top ...
(Date:6/23/2016)... 2016  Astellas today announced the establishment of Astellas Farma Colombia (AFC), a new affiliate with operations headquartered in ... America . ... ... ... ...
(Date:6/23/2016)... FRANKLIN, Tenn. , June 23, 2016 ... for automating, integrating and transforming the patient ... launch of several innovative new products and ... depth of its revenue cycle offerings. These ... establish more efficient workflows, remain compliant in ...
Breaking Medicine Technology: