Navigation Links
Health Consumers Look to Pharma Companies for Prescription Cost Assistance
Date:11/24/2008

New v-Fluence Interactive study shows patients turning to the programs pharmaceutical companies offer to help pay for their prescriptions

St. Louis, MO (PRWEB) November 23, 2008 -- As more patients seek ways to address the rising cost of medications, some are turning to the programs pharmaceutical companies offer to help pay for their prescriptions, a new study from v-Fluence Interactive shows.

"We've seen a marked increase in searches for 'patient' and 'prescription' assistance programs in our research," says Jay Byrne, v-Fluence president. "In some cases, this increased search interest connects directly to the patient assistance programs certain pharma companies have launched in recent years to address affordability issues. However, some company efforts are not easily found when consumers conduct these searches."

Consumer interest in pharma patient assistance programs is likely to grow as recent media reports and polling suggest economic pressures are making it more difficult for consumers to pay for their medications. "The big challenge for pharmaceutical companies will be ensuring that their online patient assistance-oriented content is well positioned to capture this interest," Byrne says. "The Web is increasingly the place where consumers and patients look first and most often for this type of information."

The v-Fluence study examined how often consumers use 260 different search terms relating to prescription medications and their costs between October 2007 and last month. Findings include:

  • Search interest in the "Merck Patient Assistance Program" is the highest among all pharma company programs, followed by "Abbott Patient Assistance Program." (See Chart 1 below for a company-by-company breakdown);
  • Among the pharma company-specific programs, some have seen big gains in search interest. They include the "Sanofi Aventis Patient Assistance" (a 380 percent increase), "Astrazeneca Patient Assistance Program" (300 percent increase), "Novo Nordisk Patient Assistance" (122 percent) and "Takeda Patient Assistance Program" (104 percent increase);
  • Search interest for the pharma company-sponsored "Partnership for Prescription Assistance" coalition, a group formed in 2005 to address affordability issues, has waned in the past year (a 38 percent decline). Still, this term remains the most frequently searched term in the v-Fluence study;
  • Overall search interest for "discount drug mart" and "discount prescription drugs" remains strong, growing by double-digit percentages in the past year (14 percent and 30 percent, respectively). While the v-Fluence findings don't discern search intent, it's a fair assumption that these consumers are looking to purchase medications, Byrne says

"Our findings reflect the fact that pharma companies have increasingly been including 'patient assistance' language in their offline advertising--and that some have been more successful than others at nestling their message in consumers' minds," Byrne says.

Background on v-Fluence's research methodology: v-Fluence's research team analyzed the year-to-year volume of more than 260 "prescription affordability"-related search terms, using a sampling from various major search engines and proprietary tools to weed out irrelevant terms and index comparative volumes.

About v-Fluence Interactive: With locations in St. Louis, San Diego, Chicago and Washington, DC, v-Fluence is a leading provider of Internet marketing and online issues management tools and services. v-Fluence, recognized as one of the fastest-growing privately held companies by INC magazine the past two consecutive years, provides major brands and organizations in key food, health, energy and other market sectors the online analytics, counsel and engagement support they require to be measurably successful on the Web, in blogs and beyond.

###

Read the full story at http://www.prweb.com/releases/reports_polling/blogs_and_beyond/prweb1654494.htm


'/>"/>
Source: PRWeb
Copyright©2008 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Wide-Ranging Study of National News Reveals Health News Comprises Less Than Four Percent of All Coverage
2. Society of Insurance Research and Fletcher/CSI Create First Forum for Research Professionals in the Health Insurance Industry
3. Substitutions Make Holiday Fare Healthier
4. Med-Emerg International Inc. obtains interim court order for plan of arrangement with AIM Health Group Inc.
5. BlueChoice HealthPlan Ranks in Top Third of Americas Best Health Plans
6. McCann Healthcare Worldwide Agencies Again Win Most Awards at RX Club Show 2008
7. 17th Annual Congress on Womens Health Convenes March 27-29, 2009 in Williamsburg, VA
8. Symmetry Medical to Present at 20th Annual Piper Jaffray Healthcare Conference
9. Cyberonics to Present at Piper Jaffray 20th Annual Health Care Conference
10. Four of Molecular Medicine's Thought Leaders will Keynote at Cambridge Healthtech Institute's Molecular Medicine Tri-Conference
11. MediConnect Participates in 2008 National Health Summit
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Health Consumers Look to Pharma Companies for Prescription Cost Assistance 
(Date:6/27/2016)... California (PRWEB) , ... June ... ... pioneer in the patient payment industry today announced its strategic partnership with ... health system workflows. , The two companies’ proven, proprietary technology combine to ...
(Date:6/26/2016)... ... ... Pixel Film Studios Released ProSlice Levels, a Media Slicing Effect Plugin ... whole new perspective by using the title layers in ProSlice Levels to split-up ... Levels contains over 30 Different presets to choose from. FCPX users can ...
(Date:6/25/2016)... ... ... Austin residents seeking Mohs surgery services, can now turn to Dr. Jessica Scruggs ... for medical and surgical dermatology. , Dr. Dorsey brings specialization to include Mohs surgery, ... Micrographic Surgery completed by Dr. Dorsey was under the direction of Glenn Goldstein, MD, ...
(Date:6/25/2016)... Oklahoma City, Oklahoma (PRWEB) , ... June 25, ... ... to helping both athletes and non-athletes recover from injury. Recently, he has implemented ... for the Oklahoma City area —Johnson is one of the first doctors to ...
(Date:6/24/2016)... ... 2016 , ... June 19, 2016 is World Sickle Cell Observance Day. In ... benefits of holistic treatments, Serenity Recovery Center of Marne, Michigan, has issued ... Sickle Cell Disease (SCD) is a disorder of the red blood cells, which can ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016  Collagen Matrix, Inc., ... development and manufacturing of collagen and mineral based ... today that Bill Messer has joined ... to further leverage the growing portfolio of oral ... Bill joins the Collagen Matrix executive ...
(Date:6/24/2016)... , June 24, 2016   Bay ... Rehabilitation Network,s Dean Center for Tick Borne ... Medicine and Rehabilitation, MIT Hacking Medicine, University of ... Innovation, today announced the five finalists of ... Lyme disease.  More than 100 scientists, clinicians, researchers, ...
(Date:6/24/2016)... June 24, 2016 Research ... "Structural Electronics 2015-2025: Applications, Technologies, Forecasts" ... In-Mold Electronics, Smart Skin, Structural Health ... Structural electronics involves electronic and/or electrical ... structures, replacing dumb structures such as vehicle bodies ...
Breaking Medicine Technology: