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Health Concerns to Drive Flavored and Functional Water Market to US$36.7bn by 2019.Transparencymarketresearch
Date:8/14/2014

Albany,NY (PRWEB) August 14, 2014

As consumers increasingly become mindful of their calorie and fat intake, the global flavored and functional water market is expected to see a sharp rise. Transparency Market Research, a U.S.-based market intelligence firm predicts in its report that the global flavored and functional water market will be worth US $36.7 billion by 2019. The market, which was valued at $17.2 billion as of 2012, will register an 11.5% CAGR between 2013 and 2019.

Factors driving the flavored and functional water market

More and more people worldwide are struggling to combat obesity and trying to maintain healthier food habits. This will lead them to make a shift from carbonated and aerated drinks to flavored and functional water. Moreover, the urban population worldwide is seen to have exacting demands pertaining to products that promote health and well-being; flavored and functional water fits these needs. The United Nations estimates that the number of people living in urban areas worldwide will grow from 3.4 billion in 2009 to 6.3 billion by 2050. A number of companies in this market have already started positioning flavored and functional water as the ideal component in the health and beauty regimes of urban dwellers.

Browse Full Report @ http://www.transparencymarketresearch.com/flavored-functional-water.html

Other reasons that will fuel growth in this market are a rising aging population and changes in consumers’ preferences. The prices of carbonated drinks are at par with functional and flavored water, which makes it easier for consumers to switch over from the former to the latter. However, despite these low switching costs, the functional and flavored water market does need to conten
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