WOODLAND HILLS, Calif., July 31 /PRNewswire/ -- Health Club Media Network (HCMN), the nation's largest provider of advertising and marketing opportunities for national brands in health clubs, announced today that the New York Health & Racquet Club (NYHRC) chain has agreed to join its network.
Per this long-term, exclusive media and marketing agreement, HCMN will immediately begin installation of its static and digital panel media offerings in all NYHRC locations, so that these clubs can be integrated into relevant HCMN client campaigns as of September 2009.
"Everyone at HCMN is thrilled and honored to add NYHRC to our network," said Cherie Deeds, HCMN's Club Relations Director. "NYHRC is truly one of the great brands in the fitness industry, and is iconic in NYC. NYHRC fully embraces the 'lifestyle' philosophy of health and fitness, and it shows in the upscale and influential nature of the membership it draws," she added.
NYHRC currently has 11 health clubs (10 in NYC and 1 on Long Island), and is well-known for the unique and significant amenities that it offers its members: From racquetball courts and pools to basketball courts and sundecks to rock climbing walls as well as special "escapes" - such as the NYHRC yacht and beach club, as well as affiliations with local upscale golf and tennis facilities.
"We see HCMN's targeted media and marketing offerings as providing a lot of value to our members, from relevant club content via HCMN's digital screens to in-club sampling, mobile messaging and other offers and communications that match perfectly with the health and fitness lifestyle that our members seek out and embrace," said J. Travis, NYHRC's Brand Manager and PR Director. "HCMN's industry-leading size, extensive experience, great reputation and total business focus on the health club place-based media and marketing space con
|SOURCE Health Club Media Network|
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