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Health Care Supply Chain Veteran Launches New Firm, Valumatrix, to Fill the Health Care Product Education Gap
Date:3/13/2013

Coconut Creek, Florida (PRWEB) March 13, 2013

As health care products become more complex, health care organizations are more dependent on rapid implementation, a fast track to clinical competence and utilization management. But traditional new product launch practices are much too time consuming, too labor intensive and too slow in producing clinician confidence and competence. Having as its goal the bridging of this gap by dramatically shortening clinician product education cycle times newly formed Valumatrix is pleased to announce its entry into the mobile marketing applications market..

New product launches are extremely expensive and one of the most significant challenges in launching a new product is caregiver education. The Valumatrix model facilitates rapid deployment of new products by providing a point of care self-service clinician training application that is not dependent on budget crippling production of reams of paper product training materials and expensive in person in-service training sessions. In order to speed up product launches companies often pull their sales team from their sales roles and turn them into product trainers. The Valumatrix model helps free sales teams from product launch training and maintains sales momentum potentially reducing or eliminating worrisome revenue gaps.

According to Lynn J. Everard, Founder and Business Development Officer of this new firm, “Valumatrix is an ideal partner for health care suppliers looking to increase their ROI for new product launches and optimize product performance and customer satisfaction for their existing product portfolios.”

Valumatrix LLC is a start up marketing firm that specializes in developing and delivering strategic value content and messaging. The firm leverages deep health care supply chain operational knowledge and proprietary mobile applications to help suppliers deliver point of use product education and operational e
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