Navigation Links
Health Care Reform May Force U.S. Pharmaceutical Companies to Overhaul Sales Strategies, Says New Report From ZS Associates and eyeforpharma
Date:6/16/2009

e the skills to manage "new" stakeholders effectively, and integrate sales strategies that previously functioned separately. This includes blending account management with regional health care payers, stakeholder management with key opinion leaders and continuing traditional promotion with physicians.
  • Design flexible, regional strategies that address the differences between local health economies. This can be a complex undertaking since many pharmaceutical companies are set up to implement national-level strategies. Many companies that seek this flexibility will make a move towards contract sales forces.
  • Create stronger, mutually beneficial relationships with regional health care payers. Focus not just on product features and benefits, but also on product value by explicitly tying outcomes to costs.

  • The Pharmaceutical Sales Rep is Safe -- for Now

    Despite frequent news stories about the imminent demise of pharmaceutical sales people, the report suggests that while the rep function will not disappear in the near future, sales representatives will need to adapt.

    The report also addresses select, long-term trends that are likely to have a dramatic influence on the future of the sales representative position. Among them: the development of personalized medicine, which would lead to multiple "versions" of a branded product and allow doctors to prescribe drugs that best align with a given patient's genetic makeup. Such a fundamental shift in the branding and marketing of pharmaceutical products could render the pharmaceutical sales representative irrelevant in the future. The report stresses, however, that the impact of personalized medicine won't likely be felt in the next decade.

    For more information, or to request a copy of the "Drivers of Change to Pharmaceutical Commercial Models" report, please contact ZS Associate
    '/>"/>

    SOURCE ZS Associates
    Copyright©2009 PR Newswire.
    All rights reserved

    Page: 1 2 3 4 5

    Related medicine news :

    1. Penn study finds pro-death proteins required to regulate healthy immune function
    2. UCLA researchers identify markers that may predict diabetes in still-healthy people
    3. Air pollution linked to cardiovascular risk indices in healthy young adults
    4. More proof needed of safety and quality of electronic personal health records
    5. Health care incentive model offers collaborative approach
    6. Loneliness is bad for your health
    7. Mailman School of Public Health study examines link between racial discrimination and substance use
    8. Green Tea May Brew Up Healthier Skin
    9. For Health Info, Women Often Turn to the Web
    10. Record Number of Americans Lack Health Insurance
    11. U.S. Research Funding Continues to Flatten as U.S. Health Costs Climb - in August 31 Science
    Post Your Comments:
    *Name:
    *Comment:
    *Email:
    (Date:3/2/2015)... Dinner preparation and meal planning have ... of DinnerDork , a company that specializes ... thousands of busy customers. The company recently responded ... offer a total of 6 diverse meal plan ... recipes and comfort foods; Paleo Palette, which caters ...
    (Date:3/2/2015)... Four Seasons Resort Maui at Wailea, the ... this year, having officially opened its doors on March 2, ... honoring over 70 employees who started on Day 1 and ... approximately 400 original employees. The celebration will be a ... , This Four Seasons flagship resort, the first resort ...
    (Date:3/2/2015)... 2015 A true renaissance man—some might call ... 1960s cult rock band Khazad Doom, has long inspired his ... persevere despite all odds. His motto throughout his life has ... or goal was before him. And that attitude, born amidst ... passed on to a new generation. , As Eadon knows, ...
    (Date:3/2/2015)... Houston, TX (PRWEB) March 02, 2015 ... CV? How should physicians request references? When are interviews ... physicians analyze employment opportunities?, Both training and practicing physicians ... answers to these questions and more at the PracticeLink ... March 18. The drop-in Job Fair is from 5:30 ...
    (Date:3/2/2015)... Many mainstream media outlets have run ... But how much of that news reporting is true? ... prevent measles, but whose youngsters later developed autism, will ... speakers comprised of professionals, clinicians, researchers, therapists, advocates, and ... and questions about the body and childhood health will ...
    Breaking Medicine News(10 mins):Health News:DinnerDork Announces New Meal Planning Support for the Home Cook 2Health News:DinnerDork Announces New Meal Planning Support for the Home Cook 3Health News:Celebrating Four Seasons Resort Maui’s 25th Anniversary 2Health News:Cult Rock Star’s “Got To Make It” Attitude Inspires New Generations 2Health News:Cult Rock Star’s “Got To Make It” Attitude Inspires New Generations 3Health News:PracticeLink to Host a Career Advancement Workshop and Job Fair in Houston 2Health News:Growing List of Professionals Gather for World’s Most Comprehensive Autism Conference in Chicago, May 2015 2
    ... professor of pharmacology and a member of UNC Lineberger ... Innovative Research Grants from Stand Up to Cancer, the ... The grants were announced during an event at ... Meeting 2011. SU2C,s Innovative Research Grants Program, which ...
    ... University of California, San Diego School of Medicine say a ... harsh or demanding conditions is exploited by cancer cells, which ... inflammatory response in them that can aid tumor growth. ... medicine and director of the Laboratory of Immunology at the ...
    ... 4 (HealthDay News) -- A minimally invasive treatment for ... among seniors -- appears to be as effective as ... take about two hours to perform, the newer alternative ... a catheter-enabled insertion of a tiny clothespin-like device, called ...
    ... of Medicine,s Cosimo Commisso, PhD, a postdoctoral fellow in ... The Pancreatic Cancer Action Network-American Association for Cancer Research ... research. Dr. Commisso was honored at the American Association ... 2-6, in Orlando, Florida. Dr. Commisso will receive ...
    ... that reign during relapses of an aggressive human leukemia are ... a paper published online on April 4 in the ... By comparing the DNA of cancer cells taken at the ... acute lymphoblastic leukemia (T-ALL), Jean Soulier and co-workers found that ...
    ... calculator can predict the risk of postoperative complications occurring for ... the March issue of the Journal of the American ... surgical decision-making and will help patients better understand what they ... bariatric operation. The study authors developed the risk ...
    Cached Medicine News:Health News:Call of the riled 2Health News:Clamp Device for Leaky Heart Valve Seems Effective 2Health News:Clamp Device for Leaky Heart Valve Seems Effective 3Health News:NYU School of Medicine researcher receives Pancreatic Cancer Action Network- AACR fellowship 2Health News:New tool helps surgeons predict patients' risk of complications after bariatric operations 2
    (Date:3/2/2015)... Mount Elizabeth Novena Hospital will soon become the first ... treat cancer using the TrueBeam™ STx system for radiotherapy ... VAR ).  At a Grand Opening event last Friday, ... of treatment including radiosurgery, a precise method of using ... from outside the body, without performing surgery.  ...
    (Date:3/2/2015)... -- Valencia Technologies Corporation (" Valencia ") ... small device for the treatment of high blood pressure ... double-blinded, controlled trial are compelling and provide the Company ... succeed in a large U.S. trial for FDA approval. ... Valencia has successfully raised more than 2.2 ...
    (Date:3/2/2015)... SOUTH SAN FRANCISCO, Calif. , March 2, ... therapeutics for the treatment of cancer, today announced ... comprised of leading researchers and clinicians in the ... The new advisory boards will ... its wholly owned pipeline of precision immunotherapies and ...
    Breaking Medicine Technology:Mount Elizabeth Novena Hospital to Deliver First TrueBeam STx Radiosurgery Treatments in Singapore 2Mount Elizabeth Novena Hospital to Deliver First TrueBeam STx Radiosurgery Treatments in Singapore 3Valencia Technologies Implants its 48th Patient, Continues Equity Crowdfunding 2CytomX Expands Scientific and Clinical Advisory Boards with Leading Experts in Cancer Immunotherapy and Antibody Drug Conjugates 2CytomX Expands Scientific and Clinical Advisory Boards with Leading Experts in Cancer Immunotherapy and Antibody Drug Conjugates 3
    ... OAKLAND, Tenn., Feb. 23, 2011 Plexus Biomedical Inc. ... the Food and Drug Administration to market the first ... vaginal childbirth. Hemorrhoids associated with vaginal delivery are a ... 1,000,000 pregnant women in the U.S. every year. ...
    ... 2011 MAP Pharmaceuticals, Inc. (Nasdaq: MAPP ) ... investor conferences in March: Citi,s 2011 Global Healthcare Conference , ... Capital Markets, Healthcare Conference , Thursday, March 3, at ... Healthcare Conference , Wednesday, March 9, at 10:15 a.m. ET ...
    Cached Medicine Technology:Plexus Biomedical Inc. Gains FDA Approval of the First Medical Device to Help Prevent External Hemorrhoids During Vaginal Childbirth 2
    Built-in convexity means added security and skin protection for recessed, retracted and flush stomas...pre-cut openings. Security and confidence achieved by the internal No-Flowback Valves and soft d...
    Protects the skin over extended wearing time from irritating discharge. Flextend skin barrier is the barrier of choice for urostomies and ileostomies with the added benefit of it being discreet in bo...
    Inquire...
    Integrated closure system provides security you can feel as the plastic fasteners lock into place and is both easy to close, empty and clean....
    Medicine Products: