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Health Alliance Announces First Fracture Protection Program for Actonel(R) (risedronate sodium) Tablets
Date:4/14/2009

URBANA, Ill., April 14 /PRNewswire/ -- Health Alliance Medical Plans, Inc., a leading provider-sponsored health insurer, covering more than 310,000 members in Illinois and Iowa, has announced an innovative Fracture Protection Pilot Program, in cooperation with the Alliance for Better Bone Health, the makers of Actonel, a prescription drug for the treatment and prevention of postmenopausal osteoporosis. Through the program, the Alliance for Better Bone Health will cover the average medical expenses incurred to treat certain non-spinal osteoporotic fractures in women correctly taking Actonel, by proportionally reducing Health Alliance's cost of purchasing Actonel.

This Fracture Protection Program puts Health Alliance at the forefront of the nation's healthcare policy providers. This new pilot program is for commercial plans and focuses on the effectiveness of the drug, rather than just the cost.

Jeff Ingrum, Health Alliance CEO, praises the new agreement. "At Health Alliance, we have a variety of member outreach initiatives, all meant to improve outcomes and control costs for our customers. The Alliance for Better Bone Health is backing up the efficacy of Actonel to help prevent non-spinal fractures with a concept that has been talked about for years by pharmaceutical manufacturers, but few have ever executed. To the best of our knowledge, no other osteoporosis drugs are offering a similar medical outcome reimbursement."

Under the Actonel Fracture Protection Program, the Alliance for Better Bone Health (Procter & Gamble Pharmaceuticals and sanofi-aventis) will help offset equivalent costs of a covered non-spinal fracture to Health Alliance for eligible members correctly taking Actonel prior to the fracture.

The pilot program could lower insurance costs for Health Alliance, which in turn, could be passed along to subscribers in the future.

Actonel is the only once-a-
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SOURCE Health Alliance Medical Plans, Inc.
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