Health survey of spouses reveals little exercise, a wish for weight loss and surprising aging expectations
ST. LOUIS, Jan. 15 /PRNewswire-FirstCall/ -- A recent survey of baby boomers revealed that their positive outlook on their own health and that of their spouses' may not sync up with reality. According to the survey(1) conducted by Energizer Holdings, Inc. (NYSE: ENR), more than seven out of ten respondents (73 percent) rated their health - and the health of their spouse - as good or excellent. However, according to the National Center for Health Statistics, half of Americans in the 55 to 64 age group have high blood pressure and two in five are obese(2).
This survey is part of Energizer's year-round "Live Healthy. KEEP GOING(R)" campaign to educate baby boomers about better ways to live a healthy, active lifestyle - with some help from key battery-powered devices.
Additional survey findings include:
To address key health issues and provide helpful ways to manage them, Energizer's "Live Healthy. KEEP GOING(R)" program is teaming up with celebrity fitness guru and fellow boomer Denise Austin and working with respected physicians in their field to provide tips on heart health, diabetes management and hearing loss.
"It's evident that a majority of baby boomers are working to maintain their health through either diet or exercise, but we could all use a few pointers from experts like Denise to help bridge the gap to overall health and wellness," said Melinda Jordan, brand manager, Energizer Specialty Batteries.
For health and fitness advice from the experts, or to learn more about the Energizer "Live Healthy. KEEP GOING(R)" program, visit energizer.com/livehealthy.
Energizer Holdings, Inc. [NYSE: ENR], www.energizer.com, headquartered in St. Louis, Missouri, is one of the world's largest manufacturers of primary batteries, battery-powered devices and flashlights. Energizer, a global leader in the dynamic business of providing portable power geared toward the new digital age, offers a full portfolio of products including the Energizer(R) MAX(R) premium alkaline brand; Energizer(R) Ultimate Lithium; Energizer(R) Advanced Lithium and Energizer(R) Rechargeable(R) batteries and chargers.
The Energizer product line also includes specialty batteries for hearing aids and medical devices, health and fitness devices, as well as for keyless remote entry systems, watches and other uses. Through its flashlight and lighting products unit, Energizer helps bring consumer insight and innovation to these important household devices. Energizer continues its role as a technology leader for on-the-go lifestyles with its Energizer(R) Energi To Go(R) line of portable battery-driven power packs for cell phones and for use with iPod(R) devices
About Denise Austin
Denise Austin promotes a sensible, realistic and enthusiastic approach to fitness and eating. In her 25 years of working to promote health and fitness, Denise has sold nearly 20 million exercise videos and DVDs. Denise has authored nine books on fitness and appears monthly in Prevention magazine. Denise can be seen on her shows, Denise Austin's Daily Workout and Fit and Lite.
(1) The survey was conducted online with a random sample of 1051 married men and women, 44 -62 years of age (Baby Boomers) - all members of the Impulse Research proprietary online panel. The Impulse Research online panel has been carefully selected to closely match US population demographics and the respondents are representative of American men and women, 44 -62 years of age. Research was conducted in November-December 2008. The overall sampling error rate for this survey is +/-3% at the 95% level of confidence
For more information contact: Aimee DeVoll: 314-552-6744 email@example.com
|SOURCE Energizer Holdings, Inc.|
Copyright©2009 PR Newswire.
All rights reserved