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Hats Off to the Red Hat Society, Which Turns 10 Today
Date:4/24/2008

America to take heart disease personally. Using the simple platform "Love Your Heart," Go Red For Women engages these women -- and the men who love them -- to embrace the cause. Healthcare providers, celebrities and politicians also elevate the cause and spread the word about women and heart disease. For more information about Go Red For Women, call 1-888-MY-HEART (1-888-694-3278) or visit GoRedForWomen.org. The movement is nationally sponsored by Macy's and Merck & Co., Inc.

The spontaneous growth of the organization is due in great part to the coming of age of women of the baby boomer generation, the fastest-growing demographic around the world. Seventy-eight million strong, baby boomers have more than $28 trillion in assets and more disposable income than any previous generation. Boomer women influence 80 percent of the $2.1 trillion that this generation spends as a whole on consumer goods and services each year. And baby boomer women comprise more than half of RHS membership.

RHS's growth and model of sisterhood has been so successful that its leadership decided to include women under 50 as well, realizing it's never too early to forge intergenerational connections and new bonds. These women, known as "Pink Hatters," like their Red Hat counterparts, also enjoy gathering locally, nationally and internationally in a spirit of friendship.

RHS will formally pay tribute to its 10-year milestone by hosting a 'royal affair,' during which more than 400 RHS members will enjoy dinner, dancing and a Red Hat surprise on the Queen Mary in Long Beach, California from 6 to 10 pm. Hundreds of RHS chapters throughout the country will be holding their own birthday celebration.

"While there are so many things our members enjoy, from discounts to rich experiences, what they seem to value most are the lasting connections they make," said Granich. "On our 10th birthday, I am proud that together we have led one of the revolutionary movements of our time --
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SOURCE Red Hat Society
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