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Hats Off to the Red Hat Society, Which Turns 10 Today
Date:4/24/2008

Global powerhouse has helped to redefine traditional notions of aging

through friendship and fun

FULLERTON, Calif., April 25 /PRNewswire/ -- Women from coast-to-coast and around the globe once equated getting older with invisibility. Thanks to the Red Hat Society (RHS), founded 10 years ago today, perceptions began to change. In just one decade RHS has evolved from a few friends who donned red hats and purple outfits in the spirit of having fun at 50 and beyond, into a powerhouse organization that boasts close to 40,000 chapters in more than 25 countries. Today RHS is the leading global society committed to changing the way America views aging.

"When I turned 50, I felt there was still such a vibrant life ahead of me," said Sue Ellen Cooper, founder and president of the Red Hat Society. "I never would have thought that giving one friend a festive red hat to celebrate her 50th birthday would catch fire the way it did. But clearly this gesture symbolized something to older women -- that the second phase of life is ripe with potential for living life to its absolute fullest."

RHS appeals to women from all walks of life, as it enables women 50-plus to come together and make new connections through local, national and international gatherings, activities and a members-only online community. It also seeks to make a real difference in people's lives thanks to the vision of Debra Granich, CEO.

"We are thrilled to be collaborating with the American Heart Association in celebration of our 10th birthday in order to promote the importance of heart health among women," said Granich. "Through our 'Hatters Have Heart' campaign, we will raise awareness about this issue and urge women to take care of themselves."

Since 2004, Go Red For Women has captured the energy, passion, and intelligence of women to work collectively to wipe out heart disease -- the No. 1 killer of women. Today, we want millions of women across
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SOURCE Red Hat Society
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