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Hasbro Children’s Hospital Opens Soft Play Area for Patients and their Families
Date:1/14/2013

Providence, R.I. (PRWEB) January 14, 2013

Located in Providence, RI, Hasbro Children’s Hospital recently celebrated the grand opening of a colorful new play area in the pediatric ambulatory clinic for patients and their families. Sponsored by Dunkin’ Donuts franchisees in the Providence, RI, area, the soft play area with a healthy lifestyle theme is tangible evidence of the community’s passion for the well-being of its children, says Edens.

“Our hospital was built 18 years ago as the result of a vision that the community had,” says the hospital’s administrative director, Myra Edens. “This play space is just another example of how this community comes together when they see a need. In this case, having a fun, safe place to play while waiting for an appointment helps takes the stress and strain off children and their families. And Dunkin’ Donuts as our sponsor filled that need for us. We are so grateful.”

Todd Wallace, field marketing manager with Dunkin’ Donuts, says that the company has long been a sponsor of events and fundraisers at the hospital, but the play area really galvanized support from Dunkin’ Donuts franchisees and their patrons.

Franchise owners in the area agreed to hold an Iced Coffee Day during which they reduced prices on many iced coffee drinks and donated proceeds to Hasbro Children’s Hospital. In one day, they raised more than $164,000.

“In markets like Providence, we have franchise owners who are very established and with that comes a responsibility to be involved in the community,” says Wallace. “We’re not that big, but we can make an impact. We have access to a large number of people every day and through coffee sales, we can get the entire community involved in this i
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