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Harvard Marketing Course Is Based on the Book The Top Ten Best Selling Tips of All Time by John Westman.
Date:1/7/2014

Boston, MA (PRWEB) January 07, 2014

The most effective, proven selling tips are now easy to access and practice in John Westman's book Top Ten Selling Tips of All Time. This book is designed to help people be more persuasive in influencing others. In just 2 minutes, one of these tips can be applied to a given situation by answering simple questions for each tip. More powerful questions and messages can be created for more effective persuasion.

Most everyone sells every day in some way. Selling is persuading or influencing other people to do something. Selling is convincing someone else to part with resources (time, attention, effort, and/or money) or to act for something offered to them: an idea, product, or service. Selling is convincing someone else to give up something they value for a benefit that comes to them.

This book gives 10 selling tips with exercises to help apply each tip to a current, real-time situation. These tips are relevant for business to business (B-to-B) selling situations. Many tips are useful for business to consumer (B-to-C) selling situations and for persuasion in general. By completing the exercises for each tip for a product, project, or idea, business persons and other professionals can persuade others more effectively.

These tips come from sifting through hundreds of publications and conversations with thousands of professional sales people. They are the foundation of Westm
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