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Harvard Business School Publishes a Case Study on Robert Wessman and Actavis
Date:4/24/2008

REYKJAVIK, Iceland, April 24 /PRNewswire/ -- Actavis Group, the international generic pharmaceuticals company, today announced that Harvard Business School has published a case study on the Company and its President and CEO. The study, entitled "Robert Wessman and Actavis' 'Winning formula'" was presented in an MBA class in international entrepreneurship at Harvard Business School. The case will be made available to business schools around the world.

Dr. Daniel Isenberg, Senior lecturer of Business administration at Harvard Business School, expressed interest in creating a case study of how what started as a relatively small Icelandic pharmaceutical company has today gone on to become one of the most important players in the generic pharmaceutical business internationally, lead by its 39 year-old CEO Robert Wessman.

Robert Wessman participated in extensive interviews with Dr. Isenberg to develop the study, providing financial data and historical information, as well as engaging in in-depth personal interviews. The case study also features quotations from interviews with senior management, including the Deputy to the CEO, the Vice president of Human Resources and Organisational Development and the Director of Corporate Branding.

Robert Wessman also joined Dr. Isenberg as a class guest for the case debut at Harvard Business School on 22 April and answered numerous questions from the students, who asked about a variety of topics, including the Actavis way of doing business and the CEO's leadership style. Commenting, he said: "I really enjoyed the experience. We are delighted that Harvard Business School is interested in Actavis' growth story and our Winning formula. It's a great honour for Actavis and for me personally to be part of the Harvard Business School curriculum."

The case takes a look at the company culture and the CEO's management style. It details the Actavis story from 1999, when the company had about a hundred employees,
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SOURCE Actavis Group
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