“Mohawk Fine Papers is the “Tiffany” of paper, plain and simple. The luxurious paper stock we are using takes this magazine from regular flimsy newsstand fare to archival quality. The images look like fine art, and the weight and feel make you want to savor every page,” says Danny.
“In the digital age in which we live, consumers are rediscovering the importance of tangible objects that have permanence. We’ve seen a resurgence of consumers who want the tactile experience of reading a magazine on fine paper. Premium paper distinguishes a magazine. Fine paper feels beautiful, enhances imagery and immortalizes content, making a magazine more intriguing, cherished. We believe NATURALLY, DANNY SEO will change the tide in the publishing industry by fully engaging the senses of discriminating readers, from the fine paper it is printed on to the videos and enhanced content made available through the Mohawk Live augmented reality mobile app,” says Bart Robinson, Senior Vice President Marketing, Mohawk.
Helene Fantozzi has been tapped as Publisher of NATURALLY, DANNY SEO. She was previously at Natural Health and at Rodale’s Organic Style magazine.
The launch issue includes advertisers Movado Watches, Target, Nissan, OneKingsLane, Veev, Plum Organics, Wilsonart, Silk Soy Milk, Tru Fragrances, LifeFactory, Whole Foods, Boiron, Call2Recycle, Recyclebank, FEED Projects and more in its 144 pages.
Initial distribution of the first pilot issue is 350,000 copies with a newsstand cover price of $9.95. The second issue is planned for November 15, 2014 and a website will be created at dannyseo.com. Subscriptions will also be available.
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