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Hard Rock International Marks 10 Years Of Support For Breast Cancer Awareness And Research With 2009 PINKTOBER(TM) Campaign Featuring Melissa Etheridge, The Bangles, Melanie C, Joss Stone And More
Date:9/14/2009

ORLANDO, Fla., Sept. 14 /PRNewswire/ -- Celebrating a decade dedicated to supporting breast cancer research and awareness programs, Hard Rock International is proud to announce Melissa Etheridge, Oscar(R)( )and two-time GRAMMY(R)( )winner, breast cancer survivor and multi-platinum recording artist, as its official PINKTOBER(TM) program "Artist Ambassador." The global PINKTOBER program will also be supported by musicians, including The Bangles and Joss Stone in various events worldwide.

The 2009 PINKTOBER program marks the 10-year anniversary of Hard Rock's support of raising awareness and funds for breast cancer research. PINKTOBER includes a series of live music and fundraising events at Hard Rock establishments around the globe, and limited-edition merchandise designed to raise awareness and funds for breast cancer research.

The global launch, featuring Melissa Etheridge, begins on Monday, September 28th, with a three-day long series of interviews and performance based events designed to empower women and survivors. Tuesday, September 29th will feature a performance at Hard Rock Cafe New York, after which Melissa Etheridge will board Delta Air Lines' "Pink Plane" and perform an acoustic rendition of her hit single "I Run for Life" for breast cancer survivors and fans as they travel to Washington, D.C. to participate in a breast cancer awareness symposium at Hard Rock Cafe Washington, D.C. the following day.

Each event is designed to engage consumers, celebrate survivors, raise awareness and drive funds towards research for the advancement of defenses against and treatments for this disease.

"I'm proud and excited to continue my collaboration with Hard Rock International's PINKTOBER this year," said Melissa Etheridge. "This is Hard Rock's 10th anniversary supporting g
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SOURCE Hard Rock International
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