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Harbinger Research Initiates Coverage on HearAtLast
Date:10/26/2007

TORONTO, Oct. 26 /PRNewswire-FirstCall/ -- HearAtLast, Inc., (Pink Sheets: HRAL) announced today that Harbinger Research LLC has initiated research coverage on the company. HearAtLast, Inc. The research report provides an investment rating, price target, and earnings model, in addition to a summary of the Company as an investment opportunity, an overview of its businesses, its sales and marketing strategy, and a discussion of the company's industry. To read the report please visit:

(Due to URL length, please copy and paste into your browser.)

http://harbingerresearch.com/reports/2007-10-

26_HearAtLast_HarbingerResearchCoverage.pdf

Harbinger Research was contracted by the company to author the research report for the purpose of increasing investor awareness and informing both institutional and individual investors of the investment potential of the Company.

About Harbinger Research

Harbinger Research is a New York based independent equity research company. They provide equity research coverage to smaller U.S. traded companies and the individuals and institutions who invest in them. For more information on Harbinger Research, please visit http://www.harbingerresearch.com

About HearAtLast, Inc.

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

Forward-Looking Statements

Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. These risks, assumptions and uncertainties include: the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price competitive marketplace; changes in the nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technological change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.

Investor Relations:

Stephen Taylor

Taylor Capital, Inc.

Phone: 973-351-3868

E-Mail: STEPHTAYL9@AOL.COM


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SOURCE HearAtLast, Inc.
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