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Happy Birthday, StriVectin! The Skin Cream that Revolutionized the Anti-Aging Market
Date:11/6/2008

opened up the prestige cosmetic market in ways no one ever dreamed possible.

But StriVectin is more than just a really good skin cream with strong word-of-mouth ...it was the first topical cream to popularize the "peptide revolution" that still holds true today.

"Now, virtually every new skin cream contains some kind of peptide," says Nathalie Chevreau, PhD, director of scientific affairs for Klein-Becker. "But when it was introduced, the remarkable, patented polypeptide-based StriVectin formula really revolutionized the market as people saw that it did more than just moisturize the skin ...it actually transforms the way the skin looks."

Sales enjoyed a healthy spike in 2006 when France's leading consumer magazine (60 Millions de Consommateurs) named StriVectin as the best, most effective anti-wrinkle face cream, as judged by a panel of 264 French women...beating the likes of Dior, Chanel, ROC, L'Oreal, Lancome and other high-end (and French made) products costing as much as euro 142 (about $185) per ounce. Furthermore, in 2007 StriVectin won top honors at the 17th annual "Les Grands Prix Advantages de la Beaute" (Advantage's Grand Prix of Beauty) in Paris, competing against French cosmetic giants the likes of Lancome, ReVive, La Mer, Yves Rocher, and many others.

"The fact that an American cream from a relatively unknown company won top honors in Paris -- twice -- was a huge ego boost for us," says Ms. Daines. "We knew we had something special, but to win the hearts of the French, who are known worldwide for their discerning tastes in cosmetics and beauty products, was certainly a fantastic accomplishment."

Capitalizing on StriVectin's runaway success, Klein-Becker developed a comprehensive line of specialized StriVectin formulations, including an eye cream, neck cream, hand cream, deep wrinkle serum, and instant wrinkle filler, to name but a few. However, the top-seller is still the original StriVectin-SD "stretch-mark cream turn
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SOURCE StriVectin
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