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Happy Birthday, StriVectin! The Skin Cream that Revolutionized the Anti-Aging Market
Date:11/6/2008

SALT LAKE CITY, Nov. 6 /PRNewswire/ -- "In a remarkable turn of events, arguably one of the strangest in the history of cosmetics, women around the country have been applying a stretch-mark cream on their face to reduce the appearance of fine lines, wrinkles and crows' feet." Five years ago, these words started what can only be described as a revolution in the cosmetic industry: a little-known American stretch-mark cream called StriVectin-SD(R) became the number-one wrinkle cream in the entire world, including France, of all places, simply by word of mouth. But what's even more remarkable is that 5 years later, StriVectin is still number one ... and is more popular than ever.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081106/LATH092)

"In the cosmetic market, typically a product will have a surge in sales when introduced, but will then quickly taper off as consumers continually seek the 'next big thing,'" says Gina Daines, Director of Marketing for Klein-Becker USA, maker of StriVectin-SD. "StriVectin is different. Word-of-mouth has made it more and more popular the longer it's on the market. Copycats and knock-offs haven't seemed to hurt its reputation; if anything, they have driven more people toward the real thing. There's only one explanation for this extraordinary and steady sales growth: people really love this product. It's become a staple in the skin-care regimen of millions of women -- and men -- around the globe. As we like to say, if you have skin, you need StriVectin."

How important is word-of-mouth to StriVectin's success? Let's put it this way: StriVectin was the first "niche brand" to be literally forced into national distribution in high-end department stores simply by word of mouth. In other words, so many people called stores like Neiman Marcus, Bloomingdale's, and Saks Fifth Avenue that they were forced to carry it on their shelves. This
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SOURCE StriVectin
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