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Hanes(R) and Susan G. Komen for the Cure(R) Inspire Creativity for a Cause
Date:8/18/2009

luding Chalke's T-shirt, is now available on www.hanes.com and will be in select stores in September.

About the Competition

The design competition will be hosted on the campaign Web site, www.hanespink.com. Visitors can design virtual Passionately Pink T-shirts using a variety of tools and graphics provided on the site, including a text function that will allow users to convey a tribute message or a personal note. Once the digital T-shirt is submitted, consumers will complete an online form to be entered into the promotion for the chance to turn their virtual creation into a screen-printed tee.

"The Hanes Passionately Pink T-shirt design competition will mobilize and encourage people to join the fight against breast cancer while allowing them to express their passion in an individualized way, providing comfort to those who need it most," remarked Sidney Falken, SVP/Hanes brand.

Each week throughout the contest, the first 30 participants will receive a T-shirt from actress Sarah Chalke, who has kicked off the competition with her own Hanes T-shirt design which includes the words "courage and strength" above her signature and features pink hearts alongside the iconic pink ribbon for breast cancer awareness.

"I am so excited to kick off the Hanes Passionately Pink for the Cure design competition and be a part of an amazingly dedicated network. Awareness is the best prevention and this program encourages people from across the country to join the fight against breast cancer in a truly meaningful way," remarked Chalke. "The pink Hanes T-shirt I designed was inspired by my personal connection to cancer."


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SOURCE Hanesbrands Inc.
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