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Hanes(R) Teams up with Susan G. Komen for the Cure(R) and Actress Sarah Chalke to Comfort Those Affected by Breast Cancer
Date:5/27/2009

Beginning June 2009, Chalke will star in a series of Susan G. Komen for the Cure public service announcements dedicated to breast cancer awareness. She also will attend Susan G. Komen Race for the Cure(R) events throughout the year and will host her own "Passionately Pink" parties with her sisters in Canada and friends in Los Angeles.

In October 2009, Chalke will speak out about the cause in a new Hanes print advertising campaign created by The Martin Agency of Richmond, VA. The Hanes campaign website (www.hanespink.com) features highly interactive elements designed by Night Agency of New York City to inspire the public to make a difference in the breast cancer support community. Among the many features, visitors will have the ability to create their own T-shirt designs and invite friends to join the fight.

This effort is the next evolution of Chalke's continuing relationship with Hanes - she first became part of the Hanes family in 2008 when she was selected as the spokesperson for the wedgie-free Hanes No Ride Up Panty, which included a series of commercials directed by her "Scrubs" co-star Zach Braff.

About Hanes

Hanes is a leading brand of intimate apparel, underwear, sleepwear, socks, shoes and casual apparel. Hanes is a flagship brand of Hanesbrands Inc. Hanes products can be found at leading mass merchandise retail stores nationwide and online direct to consumers at www.hanes.com.

About Hanesbrands Inc.

Hanesbrands Inc. (NYSE: HBI) is a leading marketer of innerwear, outerwear and hosiery apparel under strong co
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SOURCE Hanes(R)
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