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Hanes(R) Teams up with Susan G. Komen for the Cure(R) and Actress Sarah Chalke to Comfort Those Affected by Breast Cancer
Date:5/27/2009

America's No. 1 Apparel Brand to Debut 'Passionately Pink' Apparel Collection, Donate $250,000 and Create a Breast Cancer Campaign Web Site

WINSTON-SALEM, N.C., May 27 /PRNewswire/ -- Hanes(R) today announced it is proud to partner with Susan G. Komen for the Cure and actress Sarah Chalke to join the fight against breast cancer. America's No. 1 apparel brand is now the Official Apparel Sponsor of Passionately Pink for the Cure, a fundraising program created by Komen for the Cure that inspires breast cancer advocacy and honors those affected by the disease.

To align with a cause women care deeply about, Hanes will offer a special "pink collection" of panties, bras, socks, and graphic tees (including one T-shirt exclusively designed by Sarah Chalke, star of the television show "Scrubs" and television mini series "Maneater") and has created a campaign Web site, www.hanespink.com, that features interactive content to inspire the public to make a difference in the breast cancer support community. Proceeds from the sale of the Hanes "pink collection" will help fund Komen's breast cancer research and community outreach efforts.

The Hanes "pink collection," including Chalke's T-shirt, will be available on the www.hanes.com Web site in August and in select stores in September. The Official Apparel Sponsor of Passionately Pink for the Cure, Hanes is donating $250,000 ($100,000 in cash and $150,000 in kind) to Komen for the Cure.

"We are honored to have Hanes join our efforts in creating a world without breast cancer," said Kathrina McGhee, vice president of global partnerships, Susan G. Komen for the Cure. "Passionately Pink for the Cure provides a terrific opportunity to mobilize and encourage people to join the fight ag
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