Chicago (PRWEB) September 04, 2013
Hammes Company, the Brookfield, Wis.-based, leading healthcare consulting firm, is proud to announce that Mark Coughlin, Senior Vice President, will present on a hospital planning panel at the Society for Healthcare Strategy and Market Development’s (SHSMD) 2013 Conference. This year’s conference will be held from Sept. 29 through Oct. 1 at the Sheraton Hotel and Towers in Chicago.
Mr. Coughlin will be joined by Dawn French, Vice President, Community Relations and Marketing with White Plains Hospital in White Plains, N.Y., to present “Your Inpatient Capacity Glide Path: Avoiding Shortage Today and Excess Tomorrow” on Monday, Sept. 30, at 4 p.m. at the conference site. The panel will focus on the planning efforts that hospital executives can deploy to offset uncertainty that healthcare reform legislation holds over capacity, coverage, volumes and utilization.
Mr. Coughlin leads the firm’s Advisory Services group and has been involved in healthcare for more than 25 years on both the consulting and the provider side. In recent years, Mr. Coughlin has led the development of numerous strategic planning engagements for hospitals and health systems across the country, helping them navigate the effects of reform. He is a long-standing member of SHSMD, American College of Healthcare Executives (ACHE) and Healthcare Financial Management Association (HFMA).
“Given today’s uncertainties, hospital leaders need to spend more time than ever analyzing their strategy,” explains Coughlin. “They need to plan differently, and they need to plan in a way that is more robust and takes into account various scenarios. Executing a plan in this constantly changing environment can be so overwhelming that some might wonder if it’s at all possible, but that thorough planning is more necessary than ever.”
Ms. French has more than 17 years experience as an award-winning television news producer
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