Hallmark Cards Increases Investment In Cards For a Cure™ with Major Advertising and PR Campaign for Mother'... ( Third year's...)

Hallmark Cards Increases Investment In Cards For a Cure™ with Major Advertising and PR Campaign for Mother's Day 2009

Date:2/27/2009

Third year's annual programme sees bigger than ever commitment to marketing spend Hallmark Cards today unveiled its plans for a major TV advertising, PR and marketing drive in support of its annual 'Cards For A Cure™' campaign. This will be the third year of the highly successful programme which will have donated 3/4 million pounds to two breast cancer charities by the end of its 2009 Mother's Day Campaign. (mothers day cards)

Bradford, UK (PRWEB) February 27, 2009 -- In support of the donation, Hallmark is investing in a marketing campaign which will run in March during the lead up to Mother's Day and comprises a three-week national TV advertising push, supported by high impact in-store POS and a full blown public relations programme.

The ad will air on national channels from the first of March 2009 and the PR drive will involve endorsement from a well known and glamorous celebrity - and builds on last year's highly successful Mother's Day Diamond card. The 2009 campaign will feature a new partnership with diamond specialist Seventy Seven Diamonds and will be further enhanced by a series of competitions and promotions throughout the women's mainstream consumer and national press.

Lisa Palillo, Marketing and CSR Communications Controller at Hallmark Cards said: "Mother's Day has always been an important time for us at Hallmark Cards. The brand has a close affinity with women particularly at this time of year and our Cards for a Cure™ campaign has really helped increase that bond. Additionally, CSR has become a major strand within our organisation and our close work with Breast Cancer Campaign has become an important element of our CSR policy. This year, once again sees significant financial investment, not o
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Hallmark Cards Increases Investment In Cards For a Cure&#8482; with Major Advertising and PR Campaign for Mother'...( Third year's...),Health

Hallmark Cards Increases Investment In Cards For a Cure™ with Major Advertising and PR Campaign for Mother'...( Third year's...),Health