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Half of US plastic surgeons market their practice via social media
Date:5/1/2013

Philadelphia, Pa. (May 1, 2013) Half of U.S. plastic surgeons are using Facebook, Twitter and other social media platforms in their professional practice, according to a survey in the May issue of Plastic and Reconstructive Surgery, the official medical journal of the American Society of Plastic Surgeons (ASPS).

"Social media platforms represent a dynamic and powerful tool to educate, engage, market to and directly communicate with patients and professional colleagues," writes ASPS Member Surgeon Dr. Reza Jarrahy and colleagues of University of California, Los Angeles. However, researchers add that for plastic surgeons, "The potential benefits associated with using this tool must be balanced against its potential pitfalls."

Plastic Surgeons Report Engagement in Social Media

The researchers sent an anonymous survey to more than 5,000 ASPS Member Surgeons. Responses from 500 surgeons provided information on their use of social media in plastic surgery practice, their reasons for using it and the perceived benefits and risks.

A little more than 50 percent of plastic surgeons said they regularly used social media for their professional practice. Facebook was by far the most popular platform, followed by LinkedIn, Twitter and YouTube. Surgeons who primarily perform cosmetic plastic surgery are more likely to use social media.

When asked their reasons for using social media, most plastic surgeons responded that incorporating social media into medical practice was inevitable. About half said that social media was an effective marketing tool and a useful forum for patient education.

About one-third of plastic surgeons saw positive effects of using social media. They felt it provided an effective, low-cost means of advertising and increased exposure of their practice. About half
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Contact: Connie Hughes
connie.hughes@wolterskluwer.com
Wolters Kluwer Health
Source:Eurekalert

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