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HSN to Debut Sensa Weight-Loss System January 26
Date:1/22/2009

EL SEGUNDO, Calif., Jan. 22 /PRNewswire/ -- Interactive lifestyle network and retail destination HSN will introduce its customers to the newest tool in the fight against weight gain - The Sensa Weight-Loss System - when it debuts on the television network and hsn.com on January 26. Developed by Dr. Alan Hirsch, Sensa is based on more than 20 years of his research linking human olfactory senses to appetite and overeating.

HSN will be the first major retailer for the brand, which launched exclusively on Sensa's corporate website last July. "HSN is the perfect home for Sensa," says Don Ressler, CEO of Sensa Products, LLC, "HSN has always been on the cutting edge with the product choices it brings to its customers and we look forward to introducing Sensa to its informed customers."

Dayna Devon, co-host of entertainment news program, Extra, is the spokesperson for the Sensa Weight-Loss System and will be joining the HSN hosts on January 26 to share her personal story with Sensa. Additionally, informative taped interviews with Dr. Hirsch will offer additional details about the science behind his new approach to weight control.

"At this time of the year almost everyone is looking for an easy, no nonsense way to help control their appetite and kick start a healthy lifestyle," states Lynne Ronon, Executive Vice President of Merchandising for HSN. "We are thrilled to be introducing Sensa to our millions of customers and couldn't ask for a better spokesperson than Dayna to present this innovative weight loss solution."

About Sensa

Based on over 20 years of his research and theories linking human olfactory senses to appetite and over-eating, Dr. Alan Hirsch developed the Sensa Weight-Loss System. Sensa consists of patent-pending blends of scented Tastants designed to sprinkle on food, which Dr. Hirsch believes stimulate the olfactory senses and trigger satiety. Sensa has become a leading weight-loss tool to encourage portion control without restrictive dieting, stimulants or pills.

About HSN

HSN is an interactive lifestyle network and retail destination, offering a curated assortment of exclusive products combined with top brand names. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience for its customers. On HSN and hsn.com, customers will find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Clarins, Eyes by Design, HoMedics, Andrew Lessman, Tony Little, Ken Paves, Perlier, Sephora, ybf Cosmetics); Jewelry (e.g. Heidi Daus, Myrka Dellanos, R.J. Graziano, IMAN Global Chic, MichaeLisa, Noir, Amedeo Scognamilio, Tori Spelling); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck, John Robshaw); Fashion/Accessories (e.g. Loulou de la Falaise, Carlos Falchi, Patricia Field, Diane Gilman, Tina Knowles, Adrienne Landau, Debbie Shuchat, Sharif, Heidi Weisel); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Samsung).

HSN is available across all media including its TV network and hsn.com, which ranks in the top 30 of the top 500 internet retailers. HSN, the original shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

    Contacts:
    Kimberly Tobman
    Sensa Products, LLC
    310-683-0940
    ktobman@ibinc.com

    Brad Bohnert
    HSN
    727-872-7515
    Brad.Bohnert@hsn.net


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SOURCE Sensa
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