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HSN Is Seeing Pink with Susan G. Komen for the Cure During National Breast Cancer Awareness Month
Date:10/2/2007

-- Electronic Retailer HSN Launches Multichannel Campaign to Raise Funds

and Awareness during Month-Long Promotion --

ST. PETERSBURG, Fla., Oct. 2 /PRNewswire/ -- Multichannel retailing giant HSN is joining Susan G. Komen for the Cure in the fight to end breast cancer forever with today's launch of a month-long campaign supporting National Breast Cancer Awareness Month in October. HSN launched the awareness campaign to encourage the retailer's millions of customers to take control of their health through awareness of the disease and connect with others who care through generous donations and/or the purchase of select pink products available on HSN and http://www.HSN.com.

"For a quarter of a century Susan G. Komen for the Cure has played a critical role in every major advance in the fight against breast cancer," said Mindy Grossman, CEO of IAC Retailing. "A large number of our customers have been impacted, or know someone impacted, by this dreadful disease and we are proud to join Susan G. Komen for the Cure in its efforts to enhance awareness and find a cure for breast cancer."

HSN's multichannel campaign will include on-air mentions, promotional spots, direct mail pieces and online marketing emphasizing the importance of breast health and early detection.

"Our partnership with HSN is one example of Susan G. Komen for the Cure's creative opportunities for all people to be a part of the breast cancer movement," said Katrina McGhee, vice president of marketing at Komen for the Cure. "HSN's partnership is a great example of how anyone can support the promise to end breast cancer and add hope to many women's lives."

Throughout the month, special HSN pink products ranging from Joy Mangano's "Huggable Hangers" and "My Little Steamers" to "Pink Ribbon" tiffany-style table lamps and pink or black GE digital cameras adorned with the pink ribbon icon to specially designed LUKA
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SOURCE HSN
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