-- Electronic Retailer HSN Launches Multichannel Campaign to Raise Funds
and Awareness during Month-Long Promotion --
ST. PETERSBURG, Fla., Oct. 2 /PRNewswire/ -- Multichannel retailing giant HSN is joining Susan G. Komen for the Cure in the fight to end breast cancer forever with today's launch of a month-long campaign supporting National Breast Cancer Awareness Month in October. HSN launched the awareness campaign to encourage the retailer's millions of customers to take control of their health through awareness of the disease and connect with others who care through generous donations and/or the purchase of select pink products available on HSN and http://www.HSN.com.
"For a quarter of a century Susan G. Komen for the Cure has played a critical role in every major advance in the fight against breast cancer," said Mindy Grossman, CEO of IAC Retailing. "A large number of our customers have been impacted, or know someone impacted, by this dreadful disease and we are proud to join Susan G. Komen for the Cure in its efforts to enhance awareness and find a cure for breast cancer."
HSN's multichannel campaign will include on-air mentions, promotional spots, direct mail pieces and online marketing emphasizing the importance of breast health and early detection.
"Our partnership with HSN is one example of Susan G. Komen for the Cure's creative opportunities for all people to be a part of the breast cancer movement," said Katrina McGhee, vice president of marketing at Komen for the Cure. "HSN's partnership is a great example of how anyone can support the promise to end breast cancer and add hope to many women's lives."
Throughout the month, special HSN pink products ranging from Joy Mangano's "Huggable Hangers" and "My Little Steamers" to "Pink Ribbon" tiffany-style table lamps and pink or black GE digital cameras adorned with the pink ribbon icon to specially designed LUKASTYLE fashions will be sold on HSN and HSN.com, benefiting Susan G. Komen for the Cure. Additionally, customers will have the opportunity to make donations in increments of $1, $5, $10, $25 or more when they call in or log on to place their orders.
On a local level, HSN employees will also offer their support to the highly respected H. Lee Moffitt Cancer Center and Research Institute in Tampa, Fla., and participate in the 9th annual Komen Florida Suncoast Race for the Cure in St. Petersburg on October 6th. More information on pink products being sold on HSN and how individuals can support the fight against breast cancer can be found at http://www.hsn.com (keyword: pink).
The originator of the electronic retailing concept in 1977, HSN, an operating business of IAC (Nasdaq: IACI), is a global multichannel retailing giant offering thousands of products to enhance all aspects of its customers' lives. On HSN and HSN.com, customers can find an array of unique products and brand names in categories such as Beauty (e.g., Oscar Blandi, Bliss, Paula Dorf, Liz Earle, Perlier, Sephora, Wei East); Jewelry (e.g., Heidi Daus, R.J. Graziano, Jay King); Home/Lifestyle (e.g., Dyson, Todd English, Emeril Lagasse, Andrew Lessman, Joy Mangano, ProForm, Wolfgang Puck, Reebok, Bob Vila, Roy Yamaguchi); Fashion (e.g., Randolph Duke, Carlos Falchi, Beverly Feldman, Liberte by Emanuel, LUKASTYLE, Scoop); and Electronics (e.g., Gateway, GE, JVC, Panasonic, Sharp). HSN delivers its merchandise across multiple platforms, including TV, where the network reaches 89 million households and is the 4th largest cable network in the U.S.; online, and through HSN.com, which features original video content, virtual video guides, the latest trend information, tips and tricks, video-on-demand and podcasts of products.
About Susan G. Komen for the Cure:
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-800 I'M AWARE.
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