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HIRC Research Alert: New Study Identifies Best Pharmaceutical Company Account Managers and Program Offerings
Date:5/13/2010

are decision-makers to find out which pharmaceutical account executives are best meeting the needs of their managed care clients. GlaxoSmithKline more than doubled the number of best account manager nominations it received from HIRC panelists in 2010 compared to 2009, and currently secures for 10% of all nominations. The leading manufacturers in each category are noted below:

Best Large Manufacturers: GlaxoSmithKline, AstraZeneca, and Merck
Best Medium Manufacturers: Novo Nordisk, Forest, and Boehringer Ingleheim
Best Small Manufacturers: Amylin, Allergan, and Gilead

The Account Manager Performance chapter of HIRC’s Best Programs Best People Service provides insight into how these account managers differentiate themselves from their peers and overall attributes of successful account managers.

Research Methodology & Report Availability:
In January and February 2010, HIRC asked 124 HMO pharmacy and medical director, Medicare PDP executive, and pharmacy benefit manager panelists to assess their current experience with, and future interest in, pharmaceutical company-supported programs. Additionally panelists were asked to nominate the best account manager that called on them from a large, medium, and small manufacturer. In-depth follow-up interviews were conducted with 57 panelists.

The current reports on best manufacturer-supported programs (Chapter IV) and best pharmaceutical account managers (Chapter VI) are now available to pharmaceutical firm subscribers at hirc.com.

HEALTH INDUSTRIES RESEARCH COMPANIES (HIRC) is an independent, nonpartisan organization that conduct
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