Navigation Links
HIRC Research Alert: New Study Identifies Best Pharmaceutical Company Account Managers and Program Offerings

Health Industries Research Companies has released its spring 2010 report assessing best pharmaceutical value-added programs and account managers among key managed care influencers.

Health Industries Research Companies (HIRC) Best Programs & Best People Service is an ongoing market research project that provides strategic and tactical information to assist pharmaceutical manufacturers in assessing value-added programs and account management strategies.

Best Manufacturer-supported Programs:
Managed care panelists most frequently nominate manufacturer-supported disease management, trend reports, patient education, appropriate drug utilization, and patient compliance as the best manufacturer-supported programs. HIRC’s Director of Best Programs & Best People research, Ms. Dee Dee Frye, notes that the “frequency of disease management and patient education mentions appear to be on the decline, while nominations for appropriate drug utilization and product performance guarantees are steadily increasing.”

The Program Profiles chapter of HIRC’s Best Programs Best People Service provides extensive profiles of 18 program areas. Each profile includes analyses of customer and manufacturer benefit, descriptions of the services provided, panelists’ interest, criteria for successful programs, and activities of the “best” manufacturers providing support in the program area.

Best Account Managers:
“As account managers face increasing barriers to access with managed care customers, HIRC research provides competitive benchmarking information and examines critical skills needed to build and maintain client relationships,” explains Dee Dee Frye. In spring 2010 HIRC queried leading managed care decision-makers to find out which pharmaceutical account executives are best meeting the needs of their managed care clients. GlaxoSmithKline more than doubled the number of best account manager nominations it received from HIRC panelists in 2010 compared to 2009, and currently secures for 10% of all nominations. The leading manufacturers in each category are noted below:

Best Large Manufacturers: GlaxoSmithKline, AstraZeneca, and Merck
Best Medium Manufacturers: Novo Nordisk, Forest, and Boehringer Ingleheim
Best Small Manufacturers: Amylin, Allergan, and Gilead

The Account Manager Performance chapter of HIRC’s Best Programs Best People Service provides insight into how these account managers differentiate themselves from their peers and overall attributes of successful account managers.

Research Methodology & Report Availability:
In January and February 2010, HIRC asked 124 HMO pharmacy and medical director, Medicare PDP executive, and pharmacy benefit manager panelists to assess their current experience with, and future interest in, pharmaceutical company-supported programs. Additionally panelists were asked to nominate the best account manager that called on them from a large, medium, and small manufacturer. In-depth follow-up interviews were conducted with 57 panelists.

The current reports on best manufacturer-supported programs (Chapter IV) and best pharmaceutical account managers (Chapter VI) are now available to pharmaceutical firm subscribers at

HEALTH INDUSTRIES RESEARCH COMPANIES (HIRC) is an independent, nonpartisan organization that conducts strategic market research on trends in health care, pharmaceutical, and managed care businesses. HIRC’s benchmark studies focus on the marketing needs of pharmaceutical companies by providing research critical to the development of successful customer-focused marketing strategies.


Read the full story at

Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved

Related medicine news :

1. Researchers demonstrate that safe cigarettes are as hazardous as tobacco
2. Level of frailty predicts surgical outcomes in older patients, Johns Hopkins researchers find
3. DCA research on brain cancer
4. The International Meeting for Autism Research (IMFAR)
5. OUHSC receives $100,000 Grand Challenges Explorations grant for innovative global health research
6. Cost Savings from Mobile Health Monitoring to Reach $1.9 billion to $5.8 Billion Globally by 2014 says Juniper Research
7. Trans-Atlantic agreement a boost to neuroscience research
8. Researchers discover new way to rescue treatment sensitivity of breast cancer cells
9. Georgetown Research Center Helps Reporters Decipher Health Reform Law & Impact on State Residents
10. Mild-mannered metabolic helper rushes to fight invading viruses, researchers report
11. Mayo-led research team develop agents that keep insulin working longer
Post Your Comments:
(Date:10/13/2017)... ... October 13, 2017 , ... Talented host, actor ... on sciatica in a new episode of "Success Files," which is an award-winning ... innovation and investigates each subject in-depth with passion and integrity. , Sciatica occurs ...
(Date:10/13/2017)... ... 13, 2017 , ... “The Journey: From the Mountains to the Mission Field”: ... souls in the Philippines. “The Journey: From the Mountains to the Mission Field” is ... Bible. She has taught all ages and currently teaches a class of ladies at ...
(Date:10/12/2017)... WILMINGTON, Del. (PRWEB) , ... October 12, 2017 ... ... technology and advisory services for healthcare compliance program management, will showcase a range ... and National Association for Assisted Living (NCAL) Convention and Expo to be held ...
(Date:10/12/2017)... ... October 12, 2017 , ... Planet Fitness, one of the largest ... its plans to open a flagship location in Covington, LA at 401 N. U.S. ... Go store next to Office Depot in the Holiday Square shopping center. Its location ...
(Date:10/12/2017)... ... October 12, 2017 , ... IsoComforter, Inc. ( ... today the introduction of an innovative new design of the shoulder pad. The ... get maximum comfort while controlling your pain while using cold therapy. By utilizing ice ...
Breaking Medicine News(10 mins):
(Date:10/7/2017)... Texas , Oct. 6, 2017   Provista, ... with more than $100 billion in purchasing power, today ... news and information. The Newsroom is the ... and industry trends, infographics, expert bios, news releases, slideshows ... having access to a wealth of resources at their ...
(Date:10/2/2017)... FLINT, Mich. , Oct. 2, 2017 ... acquired 8th Day Software and Consulting, LLC , ... 8th Day Software, based in Tennessee ... Management LLC. 8th Day expands EnvoyHealth,s service offerings for ... product development. "In ...
(Date:9/28/2017)... , Sept. 28, 2017 Hill-Rom Holdings, Inc. ... earnings conference call and webcast on Friday, November 3, ... (EDT) and ending at approximately 8:30 a.m. (CDT) / ... the company,s 2017 financial performance and guidance for 2018, ... initiatives to enhance operational performance, and long-range financial outlook ...
Breaking Medicine Technology: