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HIRC Research Alert: New Study Identifies Best Pharmaceutical Company Account Managers and Program Offerings
Date:5/13/2010

Health Industries Research Companies has released its spring 2010 report assessing best pharmaceutical value-added programs and account managers among key managed care influencers.

Health Industries Research Companies (HIRC) Best Programs & Best People Service is an ongoing market research project that provides strategic and tactical information to assist pharmaceutical manufacturers in assessing value-added programs and account management strategies.

Best Manufacturer-supported Programs:
Managed care panelists most frequently nominate manufacturer-supported disease management, trend reports, patient education, appropriate drug utilization, and patient compliance as the best manufacturer-supported programs. HIRC’s Director of Best Programs & Best People research, Ms. Dee Dee Frye, notes that the “frequency of disease management and patient education mentions appear to be on the decline, while nominations for appropriate drug utilization and product performance guarantees are steadily increasing.”

The Program Profiles chapter of HIRC’s Best Programs Best People Service provides extensive profiles of 18 program areas. Each profile includes analyses of customer and manufacturer benefit, descriptions of the services provided, panelists’ interest, criteria for successful programs, and activities of the “best” manufacturers providing support in the program area.

Best Account Managers:
“As account managers face increasing barriers to access with managed care customers, HIRC research provides competitive benchmarking information and examines critical skills needed to build and maintain client relationships,” explains Dee Dee Frye. In spring 2010 HIRC queried leading managed c
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