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HGX Selected as Creative Agency for National AIDS Fund New Brand
Date:11/30/2007

BOSTON, Nov. 30 /PRNewswire/ -- The National AIDS Fund (NAF) in Washington, D.C., the leading national AIDS organization with an expanding network of Community Partnerships that support over 350 grassroots HIV/AIDS organizations nationally, has signed Boston marketing agency, HGX Creative, to spearhead its branding and corporate marketing initiatives across three core areas: National, Community Partnerships and Individual Consumer Marketing.

"Despite the tremendous successes of HIV prevention efforts and many treatment advances, AIDS continues to devastate the lives of our sons, daughters, neighbors, co-workers and closest friends. AIDS is still an epidemic of crisis proportion in the United States, " says Kandy Ferree, National AIDS Fund President & CEO. "The National AIDS Fund is the only U.S.-based philanthropic HIV/AIDS organization building prevention and care networks across the country, which differentiates us from the sea of other HIV and disease charities.

More than 1.2 million people are living with HIV in the United States. The disease is especially now affecting women, young adults, teens, African Americans and Hispanics.

"As we move into our 20th year in 2008, we decided a new brand would help communicate how far the National AIDS Fund has come and how far we need to go," said Ferree. "HGX has proven to be a worthy partner in guiding us to achieve many of our communication goals."

NAF will unveil its new brand logo as part of its World AIDS Day awareness-and-fundraising campaign. Promotional items to help communicate key messages will be created in 2008 as part of a national awareness, prevention and fundraising strategy.

"We are ecstatic about the opportunity to work with the NAF to develop and implement a brand and marketing strategy that addresses their challenges and needs," said Debbie Nierman, President of HGX Creative.

HGX Creative was selected because they demonstrated an understanding of HIV/AIDS
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SOURCE The National AIDS Fund
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