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HCG True Diet Redesigns Its Website to Differentiate Its Brand from Competitors
Date:3/29/2010

HCG True Diet has redesigned its website to improve the site's navigation and aesthetic quality. The new design includes a dramatically different homepage and also focuses on differentiating the HCG True Diet brand from other HCG Diet websites.

Dallas, TX (PRWEB) March 29, 2010 -- After listening to feedback from users of its site, HCG True Diet has recently revamped its website. The site now features a sleek, modern look designed for easier navigation. Robert S. True, designer of the website, states “we wanted to improve the site's navigation and aesthetic quality.”

To achieve this goal, the homepage underwent a dramatic change from top to bottom. The header, which is the top portion of the site, was completely updated. A picture of a doctor holding an apple replaces the old images of the site's logo and a model holding a weight scale. Clinton Potter from the sales and marketing department states “I think the image of the doctor is more appropriate for our site. Our site advertises a medically monitored HCG Diet and is drastically different from a lot of the other HCG Diet sites out there; these different sites sell HCG but do not include monitoring by a doctor. We think this helps to differentiate our product and we want people to see that in our brand.” Another change to the header is the addition of four link images at the top of the site. Clinton Potter said “when I looked at the old site, I thought it could get very confusing for our users. The new links at the top are designed to provide a quick reference guide to the most important information for our users.”

Other changes to the site:

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Source: PRWeb
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HCG True Diet Redesigns Its Website to Differentiate Its Brand from Competitors
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