Navigation Links
HCD Research and Muhlenberg College Will Use an Index to Monitor Physicians' and Consumers' Perceptions of Health Care Reform
Date:3/12/2009

FLEMINGTON, N.J., March 12 /PRNewswire/ -- HCD Research and Muhlenberg College announced today that they will conduct a series of national studies to obtain physicians' and consumers' perceptions of President Barack Obama's health care reform plan.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO )

The two organizations will test advertisements, speeches and other forms of communications relating to health care reform throughout 2009. The initial study was conducted by HCD Research during February 26-27, to obtain physicians' and consumers' perceptions of President Obama's new health care reform plan that was outlined in his speech to Congress on February 24, 2009. To view agreement curves and detailed results of the study go to: www.mediacurves.com.

In addition, an index will be used to report the perceptions of physicians and consumers regarding their opinions on the direction of health care reform.

According to Glenn Kessler, president and CEO, HCD Research, the HCD Health Care Reform Index will be used to monitor consumers' and physicians' perceptions of health care delivery and proposed regulations. "We will use the metric to determine the mood of health care providers and the consumers of their services to measure how these segments view the reform process and the outlook for the final result," Kessler explained.

While viewing ads or video clips from speeches, participants will indicate their levels of agreement by moving their mouse from left to right on a continuum. The responses are recorded in quarter-second intervals and reported in the form of curves. The participants will also be asked also pre and post-viewing questions.

The Media Curves web site provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.

HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393. Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. For additional information on Muhlenberg College, go to www.muhlenberg.edu


'/>"/>
SOURCE HCD Research
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Stanford researchers find culprit in aging muscles that heal poorly
2. Children of depressed moms do better when dad is involved, SLU researcher finds
3. UCLA researchers identify markers that may predict diabetes in still-healthy people
4. Mayo Clinic researchers discover new diagnostic test for detecting infection in prosthetic joints
5. New research shows how chronic stress worsens neurodegenerative disease course
6. New research explores newborn in-hospital weight loss
7. Research may unlock mystery of autisms origin in the brain
8. Bipolar disorder relapses halved by Melbourne researchers
9. HIVs impact in Zimbabwe explored in new research
10. U.S. Research Funding Continues to Flatten as U.S. Health Costs Climb - in August 31 Science
11. Cell that triggers symptoms in allergy attacks can also limit damage, Stanford researchers find
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/3/2016)... Tysons Corner, VA (PRWEB) , ... May 03, ... ... a leading provider of innovative information technology (IT) solutions and digital consulting services ... its Enterprise Information Technology Services (EITS) Indefinite Delivery / Indefinite Quantity (ID/IQ) contract ...
(Date:5/3/2016)... ... May 03, 2016 , ... ... solutions, today announced the new SecureAccess feature for its CelestixEdge solution. CelestixEdge ... release will enable organizations to get the DirectAccess user experience on unsupported ...
(Date:5/3/2016)... ... May 03, 2016 , ... Dave Newberry, broker/owner of Newberry Realty, recently ... (PICC) annual fundraiser luncheon on Friday, May 20. “We have raised over $1,000 for ... drug abuse,” said Newberry. , PICC is a local Kent, WA, clinic that cares ...
(Date:5/2/2016)... ... May 02, 2016 , ... Those who may ... can find some useful information in a new video released by Serenity Recovery, ... which can be viewed on the Serenity Recovery YouTube channel, examines various treatment ...
(Date:5/2/2016)... ... May 02, 2016 , ... ... of innovation by partnering with college students at University of Colorado in Boulder ... senior level advertising campaigns class in the School of Journalism, who selected Beanfields ...
Breaking Medicine News(10 mins):
(Date:5/3/2016)... -- Intec Pharma Ltd. (NASDAQ: ... announced the appointment of Pnina Strauss-Levy as ... Strauss-Levy has 15 years of experience in clinical research ... record, having supported the advancement of several products through ... the United States and ...
(Date:5/3/2016)... , May 3, 2016 ... bekannt, dass sie einen entscheidenden Meilenstein durch ... Ein Aufruf zum Handeln, um Patientenresultate  bei ... trägt zu Fortschritten im Verständnis der Hepatischen ... ein Bewusstsein für Hepatische Enzephalopathie in der ...
(Date:5/2/2016)... NEW YORK , May 2, 2016 /PRNewswire/ ... Series B financing of Graybug Vision, Inc. Graybug ... to developing therapies that may transform care for ... and glaucoma.  Graybug Vision,s technology was first developed ... out into a startup venture. ...
Breaking Medicine Technology: