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HBA Global Expo Platforms Private Label/Contract Manufacturing
Date:4/16/2009

Dedicated Pavilion & Conference Track will Offer Attendees the Latest Resources and Education to Create Successful Private Label Brands

NEW YORK, April 16 /PRNewswire/ -- With consumers paying closer attention to price and 45% of the HBA audience looking for private label and contract manufacturer resources, the new Private Label/Contract Manufacturing Pavilion at HBA Global Expo will be a hotbed of activity. Taking place September 15-17, 2009 at the Jacob K. Javits Convention Center in New York, HBA Global Expo (www.hbaexpo.com) is the most important product development event for the cosmetics, personal care, fragrance and wellness industries.

The Private Label/Contract Manufacturing Pavilion will feature the latest innovations from worldwide private label and contact manufacturing firms. HBA attendees will get current information on how to position private label brands and walk away with the right resources to gain market share in this recession-proof sector.

Complementing the Pavilion will be an all-day conference track that will educate the private label buyer on the business development and growth opportunities of this market. In addition, sessions will cover packaging innovations, advanced formulations, branding strategies, and best practices on how to interface with private label suppliers to achieve maximum results.

The Private Label/Contract Manufacturing Pavilion and educational programming is being sponsored by the leading media organization in this niche market, BNP Media, publishers of PL Buyer, Contract Manufacturing & Packaging and Brand Packaging.

"We are pleased to be partners with HBA Global Expo on this initiative to serve a community that has continued to grow despite the recessionary market. Contract manufacturing firms can speed up the production line as well as offer broader global distribution channels for many types of personal care and beauty companies," said Steven Lichtenstein, Group Publisher, BNP Media, and Publisher of PL Buyer and Contract Manufacturing & Packaging. "We look forward to educating the HBA attendee on the value and cost savings that are possible in converting some product lines to private label goods."

"Meeting more companies in the private label development market, was ranked highly on last year's attendees wish list for this year's event," added Jill Birkett, Event Director, HBA Global Expo. "We are confident that this dedicated Pavilion and educational track will be quite popular as ever-changing technology, distribution needs, manufacturing costs and the necessity to be 'first to market' are important to our customer base in the personal care and beauty community."

To participate in the Private Label/Contract Manufacturing Pavilion at HBA Global Expo contact Mary Palmieri at 212-600-3033 or mpalmieri@hbaexpo.com.

About BNP Media

BNP Media is an industry leading informational provider, delivering useful, timely and accurate information through magazines, websites, conferences and events. BNP produces and publishes more than 40 b-to-b publications, each one staffed with knowledgeable experts and industry veterans. The diverse industries we serve include manufacturing, security systems, architecture and construction, food and packaging, HVACR, industrial machinery and plumbing. Founded in 1926, BNP Media is a fourth-generation, family-run business headquartered in Troy, Michigan with 10 regional offices around the country.

About HBA Global Expo

HBA Global Expo, produced by UBM International Media, is the most important product development event and educational forum in the industry for the beauty, health and wellness industries. Showcasing everything from formula to finish, HBA attracts beauty and personal care professionals from all over the world. Both the exhibition and educational program focuses on key areas of business including marketing, technical advancements, the world of naturals and achieving well-being. The 17th Annual HBA Global Expo & Conference will take place September 15-17, at the Jacob K. Javits Convention Center in New York. For more information on the HBA events go to www.hbaexpo.com.


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SOURCE HBA Global Expo
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