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H2O = Big Business in a Bottle
Date:5/20/2008

Changing Consumer Tastes Creates Explosive Growth for Domestic and International Bottled Water Brands - Revenue in 2007 Expected to Reach

$5.974 Billion With Growth Set to Climb Higher Through 2012

LOS ANGELES, May 20 /PRNewswire/ -- With another sweltering summer forecast for 2008, IBISWorld, Inc., today revealed the hot trends that are driving growth in the burgeoning, multi-billion dollar bottled water industry - and two worldwide mega brands are bound to benefit - Coca-Cola Enterprises, Inc., and The Pepsi Bottling Group. From fashion, to flavour, to function, the outlook for the bottled water industry is bright, yet there are some issues with regard to purity and value that marketers will face in the foreseeable future. IBISWorld, Inc., (http://www.ibisworld.com) is recognized as one of the nation's most respected independent publishers of business intelligence research.

Profit In A Bottle

This financial year, IBISWorld expects the global soft drink and bottled water manufacturing industry will produce revenue of $146.5 billion, with growth expected to continue at a rate of four percent, with the U.S. at its forefront, producing revenue of an estimated $168.6 billion by 2012.

Driving this growth is the global rate of consumption rising by 10 percent in 2007. And at the forefront of the industry, selling purified water aimed at the low-cost, bulk purchase market, are U.S. companies bottlers Coca-Cola Enterprises, Inc., and The Pepsi Bottling Group. Both companies are dominating the arena through aggressive marketing programs that have turned both the Aquafina and the Dasani brands into block-buster successes.

Driven largely by health consciousness consumers with strong disposable income, and warm weather, the bottled water market has been identified by IBISWorld as being the fastest growing beverage segment in the U.S., with the market share for bottled w
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SOURCE IBISWorld
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