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Gwyneth Paltrow Announced as EIF Ambassador to Saks Fifth Avenue's 2008 KEY TO THE CURE Campaign
Date:7/30/2008

les of only 1,000 special edition vehicles, bringing the total amount raised by Mercedes-Benz USA for women's cancer research to over $6 million.

To celebrate the 10th Anniversary of KEY TO THE CURE and give a voice to those the campaign supports, Saks Fifth Avenue, EIF and Mercedes-Benz USA will co-sponsor a road trip, during which blogger Lori Raimondo will travel in the special edition Mercedes-Benz to eleven Saks Fifth Avenue stores. Lori will begin the journey in San Francisco and make stops in Beverly Hills, Phoenix, Dallas, New Orleans, Atlanta, Indianapolis, Chicago, Chevy Chase, Boston and New York. The Saks Fifth Avenue store in each city will host Lori and introduce her to local businesses, media and community partners, including cancer survivors who support the KEY TO THE CURE initiative. Lori will blog about her trip on http://www.saks.com/kttc, where readers can share their personal stories.

Saks Fifth Avenue initiated its shopping weekend in 1999. Since then, the company has donated over $28 million to women's cancer research and treatment organizations throughout the United States. Organizations benefiting from these funds include: EIF's Women's Cancer Research Fund, The Breast Cancer Research Foundation, the Cleveland Clinic, Boston's Dana-Farber Cancer Institute, the Nevada Cancer Institute and many others.

The Women's Cancer Research Fund (WCRF), a program of the Entertainment Industry Foundation, was established by Chairs Rita Wilson, Tom Hanks, Kate Capshaw and Steven Spielberg, along with Founders Kelly Chapman Meyer, Anne Douglas, Quinn Ezralow, Marion Laurie and Jamie Tisch. WCRF supports innovative research, education and outreach directed at the development of more effective approaches to the early diagnosis, treatment and prevention of all women's cancers.

As a philanthropic leader in the entertainment industry, the Entertainment Industry Foundation has distri
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SOURCE Saks Fifth Avenue
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