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Gwyneth Paltrow Announced as EIF Ambassador to Saks Fifth Avenue's 2008 KEY TO THE CURE Campaign
Date:7/30/2008

le within our communities who are affected by cancer and depend on both the advancement of research and the efforts to ultimately find a cure," said Steve Sadove, Chairman and CEO, Saks Fifth Avenue. "We are so proud to have hosted this shopping weekend for the past nine years and are truly privileged to have the support of Karl Lagerfeld and Gwyneth Paltrow in our momentous 10th anniversary year."

Renowned photographer Julian Broad generously donated his time to photograph Ms. Paltrow for the campaign. Mr. Broad is an acclaimed photographer who, in over 20 years of freelancing, has worked on prestigious advertising campaigns and published editorial work in distinguished magazines such as Vanity Fair and Harper's Bazaar. He has also photographed a wide range of celebrities, including Naomi Watts and Viggo Mortensen. The KEY TO THE CURE PSA will appear in major fashion and lifestyle magazines in September and October.

For the sixth consecutive year, Mercedes-Benz USA is proud to partner with the EIF Women's Cancer Research Fund and Saks Fifth Avenue in KEY TO THE CURE. Mercedes-Benz USA has raised funds for women's cancer research through sales of an exclusive special edition vehicle, and for this year's campaign, Mercedes-Benz will offer the special edition version of its 2009 S550 Sedan. An icon that represents the best in automotive design, performance, luxury and safety, this Special Edition S550 Sedan features exclusive Diamond White metallic exterior paint, Sahara Beige and black interior, 20-inch AMG 5-spoke wheels with high-performance tires, and a 5.5-liter, 382-horsepower V-8 engine which rockets this sedan from 0-60 mph in only 5.4 seconds.

As elegant as it is powerful, the new Special Edition S550 Sedan will be offered at Mercedes-Benz dealerships this September and will help raise funds for new cancer treatments as well as education and prevention. Mercedes-Benz USA expects to raise $1 million this year for KEY TO THE CURE through sa
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SOURCE Saks Fifth Avenue
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