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Gwyneth Paltrow Announced as EIF Ambassador to Saks Fifth Avenue's 2008 KEY TO THE CURE Campaign
Date:7/30/2008

Benefit T-Shirt Design By Karl Lagerfeld A Women's Cancer Initiative in Partnership with the Entertainment Industry

Foundation's Women's Cancer Research Fund

NEW YORK, July 30 /PRNewswire/ -- Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) announced today that Academy Award(R) winning actress Gwyneth Paltrow has been named the Entertainment Industry Foundation ambassador for Saks Fifth Avenue's 2008 KEY TO THE CURE campaign. KEY TO THE CURE is a women's cancer initiative founded in partnership with EIF's Women's Cancer Research Fund. The program will also receive ongoing support from Mercedes-Benz USA.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080730/NYW052)

Celebrated designer Karl Lagerfeld created a limited edition t-shirt that will retail for $40 (over $35 to charity), exclusively to benefit KEY TO THE CURE. It will debut at Saks Fifth Avenue October 1.

Saks Fifth Avenue's charity shopping weekend will take place October 16 to 19 at all of its stores nationwide and through saks.com, during which 2% of sales will benefit local organizations through EIF's Women's Cancer Research Fund. In support of this program, Ms. Paltrow will appear in a national public service announcement (PSA) wearing the Karl Lagerfeld limited edition t-shirt.

In the 10 years since the inception of the Saks Fifth Avenue charity shopping event, the company, together with its vendors and partners, has raised more than $28 million. The money raised through Saks Fifth Avenue's 2008 KEY TO THE CURE will build on this success through EIF's Women's Cancer Research Fund, benefiting more than 50 charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women's cancers.

"KEY TO THE CURE is one of Saks Fifth Avenue's most important initiatives because of the numbers of peop
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SOURCE Saks Fifth Avenue
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