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Gullapalli & Associates Launches First-of-Its-Kind Patient Centered CME(TM) (PCCME(TM)) Service, Names Dora Ochsenbein Manager of Educational Planning
Date:5/28/2009

ortance of patient-centric decision-making in improving outcomes."

Ochsenbein previously served as director of the Leukemia & Lymphoma Society of Phoenix, Ariz., where she worked closely with patients and stakeholders to substantially expand the organization's network of supporters through corporate sponsorships and major statewide fundraising activities. She also worked as finance coordinator for the patient advocacy group Make-A-Wish Foundation of Arizona and in various management roles at FaxWatch, Inc. (now VerusMed), a clinical news brief service headquartered in Scottsdale, Ariz.

Ochsenbein lives in Phoenix, Ariz., where she remains an active volunteer with state chapters of the Leukemia & Lymphoma Society and the Make-A-Wish Foundation.

About Gullapalli & Associates, LLC

Gullapalli & Associates is a New Jersey-based consulting firm that specializes in facilitating the development of collaborative medical education programs with a variety of CME stakeholders, creating initiatives that provide measurable outcomes, actionable performance data, and improved patient care. The company identifies and manages a range of strategic partnerships, channels, and resources to augment the impact of services provided.

Patient Centered CME(TM), PC-CME(TM), and PCCME(TM) are trademarks of Gullapalli and Associates, LLC.

For additional information on Patient Centered CME (PCCME) or Gullapalli & Associates, contact Kathyann Saleem at (201) 984-3332, email ksaleem@gullapalliandassoc.com or visit www.gullapalliandassoc.com.

    CONTACT: Cynthia Amorese (908) 665-8072   Julie Laitin (212) 286-2424

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