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Gullapalli & Associates Launches First-of-Its-Kind Patient Centered CME(TM) (PCCME(TM)) Service, Names Dora Ochsenbein Manager of Educational Planning
Date:5/28/2009

at transitions between providers, departments, and health care settings are efficiently coordinated, which reduces unneeded and unwanted services while increasing patient satisfaction and medication adherence and persistence.

"Historically, most medical decisions were made without much input from patients and based on a disease-centered model, meaning that clinical experience and the data from various medical tests were the key determiners of what treatment plan was pursued," said Gullapalli. "A patient-centered approach allows patients to identify which treatment options they find most acceptable and receive services that address those preferences. This approach is particularly beneficial in chronic conditions where patients and providers have a choice of treatment plans or a disease is not life-threatening but can dramatically affect quality of life."

The Institute of Medicine, which serves as adviser to the nation on issues related to improving health, recognizes patient-centered care as one of six "domains of healthcare quality." Gullapalli & Associates has developed PCCME to assist providers in implementing these patient-centered care practices. Audiences for the new service include professional medical organizations, medical centers of excellence, medical education and communication companies, and the pharmaceutical industry.

Dora Ochsenbein Named Manager of Educational Planning

Dora Ochsenbein, who joins Gullapalli & Associates as manager of educational planning, will be the lead planner for all Patient Centered CME programs, responsible for the design, development, implementation and management of PCCME initiatives. She reports to Regina Motarjeme, vice president of educational planning.

"Dora's background in patient advocacy and medical communications make her especially well-suited for this role," said Gullapalli. "She understands the vital imp
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SOURCE Gullapalli & Associates
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