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Gullapalli & Associates Launches First-of-Its-Kind Patient Centered CME(TM) (PCCME(TM)) Service, Names Dora Ochsenbein Manager of Educational Planning
Date:5/28/2009

New Service Helps Providers Better Partner with Patients in All Phases of Care

JERSEY CITY, N.J., May 28 /PRNewswire/ -- Deepening its commitment to empowering patients and aiding healthcare providers in improving health outcomes, Gullapalli & Associates, LLC, a firm of strategic healthcare consultants specializing in collaborative medical education initiatives, has established a new, first-of-its-kind service called Patient Centered CME(TM) (PC-CME(TM), PCCME(TM)). Dora Ochsenbein, who joins the company as manager of educational planning, will be responsible for developing, implementing and managing programs offered through the new service.

"Patients play a vital role in healthcare today and can play an even greater role with the right tools and opportunities," said Venkat Gullapalli, M.D., chief executive officer of Gullapalli & Associates. "The goal of our new PCCME service is to work with collaborative partners to facilitate the design and development of medical education curricula that allow healthcare providers to gain a deeper understanding of patient needs and preferences and apply those insights in systematic ways to reap the full benefits of patient-centered care. Research has shown that providers who partner with their patients and actively involve them in making personal healthcare decisions increase the patients' satisfaction with care, improve adherence to prescribed treatment regimens, reduce costs, and measurably improve health outcomes."

As its name suggests, patient-centered care gives primary consideration to the needs and wants of patients, respecting their personal preferences, values, family situations, cultural traditions and individual lifestyles. Patients and medical professionals become active collaborators in making clinical decisions and patients are given the tools and support to take responsibility for their own self-care and monitoring. Patient-centered care ensures th
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