Navigation Links
Guiltless gluttony: Misleading size labels lead to overeating
Date:11/15/2010

People are easily fooled when it comes to food labels, and will eat more of something if they believe it's a "small" portion, according to a new study in the Journal of Consumer Research.

Authors Nilufer Z. Ayinoglu (Ko University, Istanbul) and Aradhna Krishna (University of Michigan) found that inconsistent portion sizes contribute to people's uncertainty about the appropriate amount to eat. "In this context of large portion sizes and consumer uncertainty about appropriate food intake, we show that size labels chosen by food and drink vendors (such as 'small-medium-large') can have a major impact on consumers' purchase and consumption behavior," the authors write. "As such, food providers' choice of size labels has many potential legislative and liability-related implications."

The researchers conducted five studies that included actual food consumption. They demonstrated that the use of different size labels for the same product affects the amount people consume.

When people consumed a large item that was labeled "small," they felt less guilty; the authors call this effect "guiltless gluttony." "An implication of our results is that consumers can continue to eat large sizes that are labeled as smaller and feel that they have not consumed too much. This can result in unintended and uninformed over-consumption, which is clearly ridden with significant health ramifications, and size labels could be contributing to the rampant obesity problems in the United States."

The authors found that the biasing effect of size labels was most pronounced when people's concern about accurate nutrition intake was not high and when people's ability to process was limitedin other words, situations not unlike everyday life.

"Stricter size labeling laws and more vigilant monitoring of marketers' use of size labels may be needed, especially considering the limited cognitive resources available to consumers for routine food choice and consumption behavior during their other everyday endeavors," the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Abbreviated Trials Yield Misleading Results: Study
2. Scans May Be Misleading for Hockey Players
3. Front of Food Labels Should Focus on Calories, Salt, Fats: Report
4. Pesticide Labels Too Vague
5. Opinion Express Labels Dr.Rajesh Khanna as the Doc with Midas Touch
6. FDA Survey Finds More Americans Read Information on Food Labels
7. Stopain Labels Featuring Arthritis Foundation Sponsorship Now Appearing on Retail Shelves
8. Short-Term Overeating Could Make Long-Term Weight Loss Tougher
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/20/2017)... Boston, MA (PRWEB) , ... July 20, 2017 ... ... aggressive form of blood and bone marrow cancer that progresses rapidly without treatment. ... often recommended to reduce the chance of reoccurrence and relapse. With such ...
(Date:7/20/2017)... ... July 20, 2017 , ... Team Type 1 Foundation, a nonprofit organization ... affected by diabetes, is teaming up with a Microsoft Corp. employee-led hackathon team for ... July 24th. , “Team Type 1’s mission overlaps seamlessly with Microsoft’s mission to ...
(Date:7/20/2017)... ... July 20, 2017 , ... The Dermatology Clinic announced today the addition of ... in Biology from LSU, graduating summa cum laude. He attended Emory University School of ... in St. Louis, Dr. Dunbar moved to New York to complete an AGCME-accredited Mohs ...
(Date:7/20/2017)... ... July 20, 2017 , ... A budget proposal to ... – of - living - adjustment (COLA) is a bad deal for older and ... consumer price index (CPI) would grow even more slowly than the conventional one that ...
(Date:7/20/2017)... ... 19, 2017 , ... Med Tech Solutions (MTS), a leading health care cloud ... of Constellation Inc., a move that will help the company better serve its clients ... the acquisition is expected to help MTS expand its presence in the ...
Breaking Medicine News(10 mins):
(Date:7/5/2017)... England , July 5, 2017 Wolfmet ... perfect answer as physics and manufacturing combine to progress molecular ... thyroid, existing SPECT systems are unable to accurately quantify the ... only limited information regarding the success of this radiotherapy treatment ... ...
(Date:6/30/2017)... 30, 2017 In vitro diagnostics market firm ... May, at least ten diagnostic companies have successfully completed ... offerings and a loan facility.  The size of these ... million.  Kalorama Information provides a monthly IVD Market ... Knowledge Center. ...
(Date:6/20/2017)... and LAGUNA HILLS, Calif. , ... of new data that validate the use of MMprofiler ... patients with multiple myeloma (MM). In a poster presentation ... Hematology Association (EHA) in Madrid, Spain ... MMprofiler for identifying high-risk elderly patients. ...
Breaking Medicine Technology: