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Guardian Launches Campaign to Bolster Use of Web Capabilities to Advance Green Initiatives and Enhance Service
Date:1/19/2010

NEW YORK, Jan. 19 /PRNewswire/ -- In an effort to help brokers, employers and employees reap the operating efficiencies and service advantages of technology while reducing their carbon footprint, The Guardian Life Insurance Company of America (Guardian), a leading provider of employee benefits for midsize and small businesses, is launching a campaign focusing on its self-service benefits website, Guardian Anytime.

Guardian's campaign will include advertisements and marketing materials (mostly in electronic formats) that encourage use of Guardian Anytime for access to benefits tools and service.  A Web tour touting the features of the portal can be found at http://www.guardianwebtour.com and a demo of its employee online enrollment capability, offered as part of the website, can be found at http://www.guardianenrolldemo.com.

Guardian recently began rolling out a program across its customer base which encourages planholders to access bills and benefits booklets solely online at www.GuardianAnytime.com. The aim of the program is to promote the use of online services, reduce use of paper and streamline processes while enhancing service levels.

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SOURCE The Guardian Life Insurance Company of America
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