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Grupo Salinas, Fundacion Azteca and Mexico's Environmental Ministry Present 'Ciudades Mas Limpias de Mexico' and 'Recicla 2009' Anti-Litter and Recycling Contests
Date:7/14/2009

MEXICO CITY, July 14 /PRNewswire/ -- In a joint effort to recognize and promote best practices by Mexican society for a healthier and cleaner country, Grupo Salinas, Fundacion Azteca and Mexico's Environmental Ministry published today the official guidelines for the "Ciudades mas limpias de Mexico" and "Recicla 2009" anti-litter and recycling competitions.

Ricardo B. Salinas Pliego, Chairman and Founder of Grupo Salinas, has spearheaded several recent projects to seek solutions to pressing social and environmental problems, including the successful anti-litter and trash collection campaign "Limpiemos Nuestro Mexico," within which the current competitions are organized.

The "Ciudades mas Limpias de Mexico" contest is focused on local governments in Mexico, and also has corporate support from the Pinol cleaning products company. The call to action is designed to promote best practices in litter control and management of solid wastes. "Recicla 2009" is aimed at supporting recycling within the public sector, the private sector, academic circles and society as a whole by promoting best practices of recycling developments and potential projects.

The strong response to the recent "Limpiemos Nuestro Mexico" campaign shows that ecological consciousness must be accompanied by decisive action. On May 31, Grupo Salinas employees, the Environmental Ministry and society at large collected more than 3,500 metric tons of garbage. More than 1 million people participated in over 22,000 cleaning brigades. The campaign included a contest called "Lideres Ambientales de la Comunidad" to highlight community environmental leaders.

The "Ciudades mas Limpias de Mexico" and "Recicla 2009" competitions were presented today as part of the "Limpiemos Nuestro Mexico" campaign by Fundacion Azteca Executive President Esteban Moctezuma Barragan, SEMARNAT Vice Minister Sandra Herrera Flores and Pinol representative Carmen Gomez de Jauregui Poceros.

Projects will be received from July 15 through September 11.

For more information, visit: www.limpiemosnuestromexico.com

Winners will be announced on October 12.

About Fundacion Azteca

Fundacion Azteca is the Grupo Salinas non-profit organization dedicated to improve health, nutrition, education and the environment in the communities where we operate, while promoting working examples of the values of our organization. Instead of offering charity, the foundation offers resources to individuals to help themselves; since 1997 the foundation has helped thousands of people by connecting them with organizations and individuals dedicated to improving society. Fundacion Azteca also operates in the United States through Fundacion Azteca America and in Guatemala and Peru. For more information visit: www.fundacionazteca.com.

About Grupo Salinas

Grupo Salinas (www.gruposalinas.com) is a group of dynamic, fast-growing and technologically advanced companies focused on creating shareholder value, contributing to building the middle class of the countries where it operates, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies TV Azteca (www.irtvazteca.com), Azteca America (www.aztecaamerica.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Afore Azteca (www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx), and Grupo Iusacell (www.iusacell.com). Each of the Grupo Salinas companies operates independently with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings. However, member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance.

For more information, visit www.gruposalinas.com

    International Press Contact:
    Daniel McCosh
    dmccosh@gruposalinas.com
    011 52 55 1720 0059


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SOURCE Grupo Salinas; Fundacion Azteca
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