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Growth in the Functional Food Sector Gives a Hearty Boost to the Heart Health Ingredients Market
Date:1/13/2009

LONDON, Jan. 13 /PRNewswire/ -- The European heart health ingredients market is developing lucratively due to the growth in the functional foods sector, triggered by a global fitness fad among consumers. Extensive media coverage has heightened consumer awareness about the fatality of cardiovascular disease (CVD) and the ill effects of obesity, heightening interest towards low fat and heart-healthy food products.

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New analysis from Frost & Sullivan (http://www.food.frost.com), European Heart Health Ingredients Market, finds that the market earned revenues of $545.0 million in 2008 and estimates this to reach $2.0 billion in 2014.

"A variety of ingredients positioned for heart-health, with their functional benefits, is increasingly used for the fortification of various food and beverage applications," says Frost & Sullivan Research Analyst Chandrasekhar S. "The preventive cost of CVD by virtue of these ingredients is much cheaper for the consumers than the cost of its treatment."

However, the heart health ingredients market is greatly restrained by the European Union (EU) food-labelling directive of 2000, which prevents health claims being made on products. For instance, in the United States, the health claim given to barley beta-glucans by the Food and Drug Administration (FDA) helps it differentiate from other fibres in the competitive market scenario. A similar European regulation would benefit the European heart health market.

Nonetheless, European manufacturers have submitted their dossiers to the European Food Safety Authority (EFSA) for the usage of health claims for their ingredients, focussing more on scientific and research back up to
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SOURCE Frost & Sullivan
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